The Future of Finance

Impact investing, blockchain, fintech, and cryptocurrencies

The Swiss financial services sector continues to evolve as a new wave of financial institutions and trends are transforming the field. In addition to the adaptation of traditional Swiss financial services now ensuring transparency at the forefront, there has been a surge in socially responsible investing, blockchain technology, fintech, and cryptocurrencies, all of which are revolutionizing the field.

Although the absolute contribution of financial services in Switzerland has fallen over the last ten years in relation to the country’s GDP, the financial and banking sectors remain key elements of the Swiss economy. Switzerland has sustained its position as a world leader in wealth and asset management, and the sector plays a vital role in contributing to Switzerland’s international top competitiveness ranking, serving as a catalyst for both economic and sustainable development.

Investing for a better world

For centuries, socially conscious investors avoided investing in “sin industries,” but in the 1960s there was a shift to not only actively avoiding, but rather investing towards positive initiatives, such as civil rights and equality. Over the decades, there has been phenomenal growth in impact investing, including a 270 percent increase in ESG (environmental, social and governance) assets since 2012.

Impact investments in particular have rapidly grown and continue to attract investors opting for both solid financial returns and the promise for positive change with their investments going towards measurable impact for society and the environment. The Global Impact Investing Network estimates the current market to be worth USD 715 billion. These targeted investments have a massive impact on the globe, helping to tackle some of the world’s foremost challenges, such as climate change and poverty. The International Finance Corporation, a member of the World Bank Group, estimates this field has the potential to grow to USD 26 trillion. The Swiss Sustainable Finance Association stated that impact investing is worth nearly CHF 55 billion in Switzerland, which is quite small relative to the CHF 1.16 trillion Swiss market for sustainable finance, but likely to increase moving forward. 

“Switzerland remains the world’s largest financial center for cross-border private wealth management, and continues to evolve as trends are changing.”

Patrick Odier, Managing Partner of Lombard Odier Group

According to Patrick Odier, Managing Partner of Lombard Odier Group, one of the biggest players in the Swiss banking sector, “The Swiss live by several golden rules. One of them is not to spend more than you earn. This has ensured the nation developed a solid financial base to grow. Switzerland remains the world’s largest financial center for cross-border private wealth management, and continues to evolve as trends are changing. The power of investing and traditional charitable giving are strategically combined to achieve the highest impact possible. The lines between philanthropy and investing for impact are becoming increasingly blurred.”

Renaud de Planta, Senior Partner of Pictet Group, a Swiss multinational private bank and financial services company founded in Switzerland, and now one of the leading European independent wealth and asset managers, said, “The next generation of Swiss financial services will build on Switzerland’s existing strengths of financial solidity and services mindset. A rising number of young investors seek socially responsible investments, and they should trust Swiss providers who have a track record in creating new asset classes and pioneering complex products. The new generation of Swiss providers are building new products with sustainable and responsible investment strategies in fields including micro-financing and clean water.”

Demystifying blockchain, fintech and cryptocurrencies

Institutional and personal investors are seeking to diversify their portfolios not only through impact investing, but also revamp their portfolios and join the growing trend for blockchain technologies, fintech and cryptocurrencies. Switzerland is well-known as a vital hub for innovation in the financial services sector. Switzerland’s fintech sector is flourishing as transformative developments are on the rise from the emerging digitalization of banking and finance. The crypto and blockchain industries are Switzerland’s most developed fintech segments, and continue to develop new models, enhance efficiency, and in some categories, reposition traditional banking all together.

Päivi Rekonen, Chair of the Board of Directors, SEBA Bank
Päivi Rekonen, Chair of the Board of Directors, SEBA Bank

The Canton of Zug, nicknamed “Crypto Valley,” is a hotbed for cryptocurrencies and blockchain technologies. Zug has ambitions to become the global capital of cryptocurrencies and fintech, and establish itself as the world’s leading blockchain ecosystem. The Swiss fintech sector has several hundred companies, and a significant proportion of them are working within the field of Distributed Ledger Technology.

“Switzerland has positioned itself as a thought leader in the fields of digital assets and digital currencies.”

Päivi Rekonen, Chair of the Board of Directors, SEBA Bank

Päivi Rekonen, Chair of the Board of Directors of SEBA Bank stated, “Switzerland has positioned itself as a thought leader in the fields of digital assets and digital currencies. Switzerland’s regulatory framework is crypto friendly, and we have an excellent ecosystem for blockchain technologies to thrive, grow and take shape. Swiss companies utilize technology as an enabler for business transformation. In order to achieve transformation, it requires a certain skill set, competency, attitude, and strength. Switzerland has an exceptional talent pool well equipped with the skills necessary to innovative.”

Guido Bühler, CEO of SEBA Bank added, “A lot of innovation is driven out of Switzerland. On the digital currency side, this segment has been growing year-on-year by 350 percent. With regards to digital assets, Swiss Parliament approved new regulations for Blockchain and Distributed Ledger Technology, with the goal for the new legal framework to increase Switzerland’s reputation as a leading, innovative and sustainable location for fintech and blockchain companies. This will go into effect on February 1, 2021, and become fully implemented by August, 2021.”

Guido Bühler, CEO, SEBA Bank
Guido Bühler, CEO, SEBA Bank

SEBA Bank is a trailblazer in the field, and bridges the gap between old and new, merging the worlds of traditional banking with crypto banking. The entity is setting new standards for transparency, performance and safety. As a fully licensed and regulated Swiss bank, it provides secure and user-friendly methods for managing traditional assets and digital assets. It allows clients to secure, trade and manage cryptocurrencies, digital assets and conventional securities under the same roof. Their services include custody storage, trading and liquidity management, asset and wealth management, transaction banking, and tokenization. The company is redefining finance, and ensuring Switzerland maintains its footing as an innovative powerhouse. 

“Investors want to have someone they trust taking care of their assets. As a fully regulated bank, SEBA Bank is reliable and trustworthy. If there is a token issued by SEBA Bank, you know that this token is representing a real asset, such as real estate or gold, and the execution of that token is guaranteed,” stated Rekonen.

Bühler stated, “We are the first bank with such a comprehensive service range combining traditional, digital and crypto assets worldwide. SEBA Crypto Asset Select Index (SEBAX®), is our next generation index. It addresses common pitfalls of traditional market-weighted indices and improves diversification significantly by representing between five to eight main cryptocurrencies at once and balances them. Our index has beaten all of the main benchmarks. It was introduced on July 4, 2019, and we are incredibly proud of its performance thus far. Compared to competitors, SEBAX® has a fifty percent lower cost ratio. It is a smart and reliable gateway into the crypto market.” 

He continued, “In Switzerland, there is currently not a specific digital asset exchange, and this is something lagging. However, SEBA Bank’s tokenization platform can make liquidity available from its services and products until there is an exchange in Switzerland. We will launch the Swiss Franc Stablecoin, which is linked one-to-one to the Swiss franc. Currently, if you hold Swiss franc in a bank, you have to pay negative interest rates. SEBA Bank will offer an alternative. We will pay approximately half a percent in interest for our holders. We will be launching several new innovative tokens next year, watch this space! People across the world will soon start to realize that blockchain technologies allow for a new toolset, creating value for investors and those seeking liquidity.”

“Swiss Parliament approved new regulations for Blockchain and Distributed Ledger Technology, with the goal for the new legal framework to increase Switzerland’s reputation as a leading, innovative and sustainable location for fintech and blockchain companies.”

Guido Bühler, CEO, SEBA Bank

SEBA Bank has hit a frontier, and is closing the gap between the digital asset world and traditional banking. With growth plans, Rekonen and Bühler envision SEBA Bank becoming a global leader in integrated digital banking, and offering people across the world access to their financial instruments to improve daily lives, acting as an amplifier of wealth and knowledge. 

Rekonen mentioned, “At SEBA Bank, we have innovative ideas in the pipeline, and are gathering partners to further develop these initiatives, but it is also important to make sure the market is ready for these new ideas. As of now, the mass market isn’t quite there yet. However, we are working to demystify this and help society at large understand this new trend through SEBAversity, an integral part of SEBA Bank whose mission is to educate, increase awareness and understanding of the digital economy. With Switzerland’s historic financial services industry and innovative mindset, and the growth of digital assets and currencies, SEBA Bank is playing an important role in the middle of these two worlds.”

Bühler added, “We are funneling macroeconomic and social trends into products, with the end goal to make the world a better place.” SEBA Bank is well poised to capture more growth and enable individuals, companies and institutional clients to invest safely, keep, trade and borrow against digital and traditional assets.


More Articles

  • Interview: Dr. Daniel Risch, Deputy Prime Minister, and Minister of Infrastructure, Economic Affairs and Sport, Principality of Liechtenstein

    Interview: Dr. Daniel Risch, Deputy Prime Minister, and Minister of Infrastructure, Economic Affairs and Sport, Principality of Liechtenstein

    How do you assess relations with the USA? Relations are founded on shared values and historically strong social and economic interests. Liechtenstein has traditionally been a desirable location for companies, a crucial incubator for global innovation, and a valuable supplier to the USA.  What are some benefits of Liechtenstein’s business ecosystem? Liechtenstein’s unique value-added proposition…

  • An Innovative Industrial Ecosystem is Developing Within Liechtenstein

    An Innovative Industrial Ecosystem is Developing Within Liechtenstein

    Interview with Markus Kaiser, CEO, Kaiser Founded in 1913 in Schaanwald Liechtenstein, the family-run company Kaiser manufactures specialized vehicles for mission-critical tasks in sewer cleaning, industrial disposal, and mobile walking excavators. They also design highly specialized components, including customized high-pressure pumps which have consistently set a new standard within the industry. What drives you to…

  • Improving The World Through Disruptive Dental Innovation

    Improving The World Through Disruptive Dental Innovation

    How a revolutionary dental technology company is making millions of people smile Diego Gabathuler is a man on a mission to improve people’s lives and make them smile. The CEO of Ivoclar Vivadent, one of the world’s leading dental companies, is passionate about the life-changing effects of good oral health and a beautiful smile. It…

  • Castles Worthy Of A Fairy Tale

    Castles Worthy Of A Fairy Tale

    A cultural journey of discovery through quaint valleys and legendary castles As a year-round tourist destination, Liechtenstein offers a diverse mix of alpine scenery, outdoor pursuits, a rich blend of cultural attractions such as museums, galleries, and medieval castles worthy of a fairy tale. During winter, the snow-covered Alps attract thousands of skiers and snowboarders.…

  • A Stable Financial Center

    A Stable Financial Center

    Liechtenstein’s New Blockchain Act Opened New Opportunities Despite a worldwide reputation as center for finance and banking, the financial sector is not the country’s largest economic sector, and actually plays a smaller role in the national economy than factories. Since the founding of Liechtenstein’s first bank in 1861, the country’s financial sector has grown to…

  • A Robust Industrial Sector

    A Robust Industrial Sector

    Liechtenstein is heavily export-oriented, focuses on high-quality goods, and swiftly became one of the world’s most industrialized countries. For centuries, the tiny alpine nation with no natural resources relied on agriculture as its primary industry. However, following World War II, the country evolved into a modern, export-oriented society. During the intervening years, it has gone…

  • Thurgau: An Industrious Canton

    Thurgau: An Industrious Canton

    All the high-quality advantages of Switzerland, but with greater affordability In Northeastern Switzerland, bordering Zurich and within St.GallenBodenseeArea, lies the canton of Thurgau, one of the most cost-efficient business locations in the Swiss Confederation. The canton respects its agricultural history and capitalizes on its location in one of Europe’s strongest economic regions. Excellent transport links…

  • The Rising European Hub for Data Centers

    The Rising European Hub for Data Centers

    Zurich is quickly becoming one of Europe’s leading information technology hubs Rising demand for online services has driven new large-scale investments in data center infrastructure around the world, and generated the need for additional sophisticated cloud services. Several global hubs have continuously developed to meet evolving requirements. Switzerland is becoming increasingly interesting as a cloud…

  • The Future of Finance

    The Future of Finance

    Impact investing, blockchain, fintech, and cryptocurrencies The Swiss financial services sector continues to evolve as a new wave of financial institutions and trends are transforming the field. In addition to the adaptation of traditional Swiss financial services now ensuring transparency at the forefront, there has been a surge in socially responsible investing, blockchain technology, fintech,…

  • World Leader in Isolator Technology Stays One Step Ahead of the Innovation Curve

    World Leader in Isolator Technology Stays One Step Ahead of the Innovation Curve

    Swiss technology continues to improve safety in pharmaceutical production The manufacturing of pharmaceuticals is a complex and high-stakes undertaking. Patient safety and product quality are of paramount importance. To mitigate manufacturing risks and improve safety, pharmaceutical manufacturers are opting for isolators instead of classic cleanrooms for aseptic production activities such as filling and formulation. An…

  • Swiss Ingenuity is Reshaping the Packaging Industry to Ensure Sustainability

    Swiss Ingenuity is Reshaping the Packaging Industry to Ensure Sustainability

    Innovative solutions foster new frontiers in digitalization, automation and sustainability Consumers worldwide have been challenging major corporations to “go green” and become more sustainable. The increasing pressure from influencers has encouraged major global brands to collaborate with their trusted suppliers and create sustainable products to reduce their companies’ environmental footprint. Through large investments in R&D,…

  • A Swiss Company Plows its Way to the Top of North American Markets

    A Swiss Company Plows its Way to the Top of North American Markets

    The ambitious growth plans of Aebi Schmidt Group The global powerhouse Aebi Schmidt Group sprang from humble beginnings in 1883 as a mechanical workshop in Burgdorf, Switzerland. Nearly 140 years later, Aebi Schmidt is now a leader in smart product systems and services for the treatment of mission-critical infrastructural and agricultural areas. Throughout the years,…

  • Swiss Packaging Pioneer Can Help the USA Overcome an Environmental Challenge

    Swiss Packaging Pioneer Can Help the USA Overcome an Environmental Challenge

    Environmental concerns are likely to return to the top of the USA’s political agenda following the election of Joe Biden as president. Biden pledged the USA would re-enter the Paris Climate Agreement, the global pact forged five years ago among nearly 200 nations to avoid the worst impacts of climate change, on “Day One” of…

  • Switzerland Plays a Decisive Role in the Coffee Sector

    Switzerland Plays a Decisive Role in the Coffee Sector

    Ancient legends from the 6th-century may shed light on coffee’s origins. As folklore would have us believe, Ethiopian goat herder Kaldi first noticed the benefits of coffee beans after his herd consumed coffee berries and became exceptionally energetic. News quickly spread regarding the beans, and various concoctions began to spread across the globe. Techniques for…

  • Industry 4.0

    Industry 4.0

    The Future of Manufacturing, Digitalization and Automation Industry 4.0 technologies were on the rise prior to the unprecedented impact of COVID-19. The crisis has accelerated long-established trends towards automation and data exchange in manufacturing, and rapidly pushed companies to adapt and evolve at a record pace. Factories, in particular, have been hotbeds of COVID-19 outbreaks,…

  • Innovative Swiss Businesses Tackle Global Challenges

    Innovative Swiss Businesses Tackle Global Challenges

    Few Americans recognize the name Oerlikon, yet millions benefit from the Swiss powerhouse’s innovative global technology and engineering solutions. Oerlikon is one of the leading providers of advanced materials, surface engineering, and polymer processing for the automotive, aerospace, energy, tooling, and additive manufacturing sectors. Every time an individual gets into a car or boards an…

  • Switzerland is one of the biggest industrial exporters per capita

    Switzerland is one of the biggest industrial exporters per capita

    For a small independent country with a population of 8.6 million, Switzerland has become a surprisingly strong industrial player with an ecosystem that is robust and competitive. Swiss industry represents over 25 percent of the country’s GDP, and is an important central component of the economy. A highly vigorous global production and research network compliments…

  • Innovative Swiss Medtech Solutions Reduce Complications

    Innovative Swiss Medtech Solutions Reduce Complications

    Just two decades ago patients undergoing medical procedures would face a long recovery period fraught with potential complications, associated pain, and a lengthy hospital stay. The medtech industry emerged from the union of medicine and technology and is a driving force of change and innovation. Healthcare has drastically transformed and evolved since the turn of…

  • Switzerland – a Medical Technology Hub

    Switzerland – a Medical Technology Hub

    Enabling Innovation for Medtech Worldwide Switzerland’s medical technology sector has a global footprint, impacting patients around the world. The country tops the rankings for the sector’s contribution to gross domestic product (GDP), with 2.6 percent of Swiss GDP stemming from medtech. With a rich history and reputation for precision technology expertise, Switzerland is well-poised to…

  • Developing a Holistic Approach to Healthcare Through Oral Care

    Developing a Holistic Approach to Healthcare Through Oral Care

    In the 18th century, before modern dentistry, the population relied on a local blacksmith or barber for teeth extraction. Since then, the field drastically evolved, and in no small part thanks to Zurich University, which was the first state institution in the world to offer a doctoral degree in dental medicine. Switzerland continues to contribute…

  • Life Science Cluster Expands Biotech Hub

    Life Science Cluster Expands Biotech Hub

    The Swiss capitalize on cross-border research to innovate The pharmaceutical sector is the country’s largest industry, representing 40 percent of exports. Exceptional leadership in research and development, combined with a robust education system, have derived impressive results. Switzerland attracts high-level talent, capital and partnerships from around the world. It has first-class technology, innovation park infrastructure,…

  • A Stable and Reliable Legal System

    A Stable and Reliable Legal System

    Switzerland’s trusted neutral legal framework allowed the country to develop into an international arbitration hub While Switzerland has a secure role as a gateway for American operations and foreign direct investment in Europe, the nation is going through a dramatic change in how it is perceived. While the tax regime is competitive at an international…

  • Switzerland – a Nation of Inventors and Innovators

    Switzerland – a Nation of Inventors and Innovators

    Switzerland Innovation Parks ensure the country remains the most innovative in the world For the last ten years, the World Intellectual Property Organization ranked Switzerland in the coveted top spot as the world’s most innovative country on their Global Innovation Index. Switzerland remains the country of inventors and innovators, with a record number of patent…

  • Science-Based Innovation: Increasing the Competitiveness of Swiss SMEs and Start-ups

    Science-Based Innovation: Increasing the Competitiveness of Swiss SMEs and Start-ups

    Tackling global challenges requiring a multi-disciplinary solution Switzerland is strengthening its approach to tackle some of the world’s greatest challenges with innovation, and in its pursuits the Swiss government builds on Innosuisse. Initiatives by companies like Quantum Integrity (helping to detect fake photos and videos quickly with its software), ClearSpace (tackling failed satellites and the…