Businesses are drawn to Ards and North Down due to its accessibility and affordability, while residents benefit from a thriving local economy and coastal charm. Boasting robust public infrastructure and a strategic location just minutes from downtown Belfast, this dynamic borough offers an exceptional environment for enterprises seeking to establish a foothold in Europe.
Susie McCullough, CEO of Ards and North Down Borough Council, stated, “We are ideally located just minutes from Belfast City Airport, making it easy for business people to connect with global markets. However, our true strength lies in our exceptional workforce—highly skilled, well-educated, and renowned for its low turnover. Beyond expertise, our local talent embodies a strong entrepreneurial spirit, driving innovation and startups across a diverse range of industries.”
The creative industries are a major growth sector in Northern Ireland, with start-ups and SMEs thriving in fields like film, digital media, gaming, and design. Internationally recognized for productions, such as Game of Thrones, the region continues to attract investment and drive economic growth. Holywood, a dynamic town within the council area, has evolved into a hub for film and television services including production, post-production, and digital innovation. The town of Holywood is linked to Studio Ulster, playing a key role in the wider ambition for Northern Ireland to become a hub for the global screen industry. At the forefront of innovation for screen and performance technology, Studio Ulster offers world-class virtual production studios and research facilities. These cutting-edge spaces are driving advancements, redefining the next era of media production.
Attracting Investment
“By exploring innovative approaches, such as offering ready-built facilities for businesses, we are dedicated to positioning Ards and North Down as the premier choice for investors,” said McCullough.
The council offers tailored business support, developing business infrastructure, and fostering partnerships with key industry players. Land holdings in Bangor, the largest city in the council area, are being explored for commercial development, while initiatives such as business mentoring programs and market access strategies further strengthen the business landscape.
McCullough added, “We are already home to major investors like Brunswick Corporation, an American company focused on the production and distribution of a wide array of products, including marine engines, boats, and various parts and accessories. Bangor is a hub for Brunswick’s marine parts and accessories division. They expanded their local facilities, and also now produce 99% of the pumps used in portable toilets around the world, right from Bangor.”
One of the Most Desirable Places to Live
Ards and North Down boasts Northern Ireland’s longest coastline, picturesque villages, and rich cultural heritage, making it one of the most desirable places to live. Strangford Lough and other natural attractions contribute to the area’s appeal, while investment in public green spaces and infrastructure aims to enhance residents’ quality of life. A key initiative is the development of a 40-kilometer greenway network, a scenic trail seamlessly linking major towns such as Newtownards to Bangor.
Efforts to enhance hospitality infrastructure in Bangor are also underway, with funding for new developments, including a marina, water sports center, and creative arts hub. Additionally, the Queen’s Parade regeneration project will strengthen the city’s hospitality and retail sectors.
Tourism plays a crucial role in the borough’s economic strategy, with an emphasis on experiential travel. Iconic attractions like Pickie Fun Park and the historic Mount Stewart estate draw visitors, while other activities—such as Strangford Lough canoeing tours paired with authentic Irish cooking classes—offer memorable experiences.
Strengthening International Ties
“The region shares rich cultural and historical ties with the United States. Bangor played a crucial role during World War II, serving as a staging ground for American troops prior to the D-Day landings. This legacy is honored through ongoing commemorations, and we were recently privileged to host a visit from the US Consulate, further strengthening these enduring connections. The United States continues to be a key market for us, and we warmly welcome businesses seeking to explore opportunities in Ards and North Down,” McCullough concluded.
