Innovative Irish companies, like Cubic Telecom, are playing a major role in the digital transformation of some of the world’s most important industries
Ireland has emerged as a technology hub for innovation, with many of Silicon Valley’s most valuable companies setting up their European base there. Beyond attracting top industry players with its supportive business ecosystem and enormous pool of multicultural talent, homegrown Irish companies are enjoying outsized influence as they drive innovation in the global technology marketplace. One Dublin-based company, Cubic Telecom, is leading in delivering connected software solutions across the globe and building a future that is more connected and data-driven through its next-generation software solutions.
The New Digital Age
Since its establishment in 2009, Cubic Telecom has grown exponentially. According to Barry Napier, CEO of Cubic Telecom, the company is recognized as the leader in connected software solutions and is at the forefront of the connected revolution. Cubic Telecom enables device manufacturers in the automotive, agricultural and transportation industries to deliver their products on a global scale through advanced connected software solutions and rich data insights.
“Cubic Telecom enables enterprises to react to any issue before there is an impact to vehicle performance, empowering them with essential data for business transformation. By delivering our software solutions, we connect and correlate millions of data points and surface insights, accelerating Original Equipment Manufacturers (OEMs) into the software domain without the need for significant Opex investment in resources and time. Our real-time platform currently tracks almost 7 million vehicles across 190+ countries for world-leading brands,” Napier explained.
Cubic Telecom’s rapid advancement in the software domain is part of a collective rise being felt throughout Ireland. By fostering a collaborative environment that has enabled niche ecosystems to thrive, it is no surprise that Irish companies, including Cubic Telecom, are making waves and leading the deep-tech scene across disciplines including data science, Internet of Things (IoT), artificial intelligence (AI), and next-gen cloud services. Ireland provides a solid IT backbone with one of the fastest broadband speeds globally, and its mild weather facilitates its current status as a top-tier location for hyper-scale data centers. Among other factors, these elements induced nine of the top 10 global internet companies – including Facebook, Google and Microsoft – to choose Ireland as their European home-base.
Enabling Tomorrow’s Transformation
As digital transformation continues to reshape industries, an ever-growing stream of rich data is opening up completely new windows ofopportunities. To extract value and enhance the impact of these data sources, intelligent software solutions are needed. Among the many niche segments where IoT has a growing footprint, one of the most notable has been the digital transformation of the automotive industry and embedding connected software solutions into global automotive systems. By leveraging Cubic’s Telecom’s solutions, world-class brands can connect and monetize their devices on a global scale. Today, Cubic Telecom is running the entire connected vehicle ecosystem for Audi, Volkswagen, Porsche, Lamborghini, Bentley, Skoda, SEAT, Panasonic Automotive, CNH Industrial, e-Go Mobile, Arrival, and Kymeta across Europe and has established partnerships in place with Microsoft and Qualcomm.
“At Cubic Telecom, we can connect any device in the world – simply, securely and seamlessly. Seven million cars are connecting to our platform every day across 90+ leading Mobile Network Operators (MNOs) around the globe.”
Napier went on to discuss future goals and stated, “Our goal is to connect a new vehicle every second to our PACE platform, so that every experience is completely customized to the driver’s needs. We are at the cutting edge of change, and Cubic is a vital link in the transformation.”
Napier concluded, “Irish entrepreneurs are big global thinkers, and Ireland offers a great entrepreneurial community with world-class academic institutions and a quantum of high-quality software engineers. It is a great stepping stone into Europe, next door to the UK, with great transport links. Within five hours you can be in the Americas, or take a direct flight to GCC and Asian countries. Ireland is a hub—it is an excellent location to have proof of concept, an initial trial, and the ecosystem makes it easy to scale. Enterprise Ireland’s endorsement of Cubic Telecom acted as a symbol of strength abroad for us when we reached out to key clients in the automotive, agricultural and transportation industries. Since we originally deployed our product and services in 2015, we continue to get more traction, secure new investors, partners and clients, and look forward to seeing what the future has in store for our innovative company.”
