Unveiling the Southern Gem: Business, Innovation, and Heritage in Ireland’s South


A view of the town Carlow in the south-east of Ireland. Carlow is striving to ensure that all community facilities and services are conveniently accessible within a 10-minute walk or cycle from residents’ homes, or via efficient public transport services that connect people to larger urban centers

The Southern Region of Ireland is on track to be one of Europe’s most creative, innovative, liveable, and greenest regions. It is a beautiful region endowed with great natural amenities including mountains, dramatic coastlines, and towns and villages full of character. The South of Ireland is renowned as a great place to live, work, do business, and unwind. Home to three of Ireland’s five cities – Cork, Limerick and Waterford, it is a dynamic place and is projected to grow by 25% by 2040. 

Through the innovative Regional Spatial and Economic Strategy developed by the Southern Regional Assembly, the region is on track to progress to a highly developed sustainable region with the best of urban and rural living within easy reach. The region’s three cities are the driving force in this ambition and are projected to grow by over 50% in the next twenty years with significant investment in supporting infrastructure – transportation, communications technology, social, and community infrastructure. 

With five universities, as well as further education institutes, it has a highly educated cosmopolitan workforce. Supported by good connectivity through four international airports (including direct flights to the USA through Shannon Airport), ports, and high-speed broadband, the region has attracted significant foreign direct investment (FDI) from companies including, Apple (employing nearly 7,000 people at their European Headquarters in Cork), Johnson & Johnson, Jaquar, and Logitech. Evidence suggests that this trend will continue due to strong performance of the Southern Region’s economy when compared to other Irish and EU regions. 

The Southern Region embraces its connection to Europe, and with support from the EU in the form of the European Regional Development Fund, it continues to invest in advancing research, smart specialization development, and innovation capacity. This strategy is strongly connected to the availability of human capital, and contributes to the transition to a low carbon economy and sustainable urban development.

As the region covers over 42% of Ireland and includes both urban and rural areas, there is extensive potential for clean renewable electricity both offshore and onshore. The Southern Region is on track to become a decarbonized, smart region by 2040 with the ambition to export significant surplus clean electricity to Europe. The Southern Region is also driving the concept of a Smart Southern Region expanding on Smart City initiatives to towns, villages and rural areas – focusing on people and place rather than just technology, it relies on cross-sectoral collaboration in order to create vibrant, sustainable, and liveable communities. 

Standing proud on the western edge of Europe, the Southern Region faces the future with confidence in its ability to play its part in the transformation of a region to harness its natural beauty and tradition while at the same time looking forward to taking its place at the forefront of change in Europe. 

A conversation with David Kelly, Director of Ireland’s Southern Regional Assembly, a regional tier entity of government driving the transformation of Ireland’s southern region through strategic planning, visionary leadership, and a steadfast commitment to fostering sustainable growth and prosperity for all its citizens.

David Kelly, Director of Ireland’s Southern Regional Assembly,

What is the role of Irelands Regional Assembly?

David Kelly: The Southern Regional Assembly, is one of three regional assemblies in Ireland. They each have a significant role in advocating for regional development, and achieving balanced regional development. We primarily utilize two major tools – a regional investment program, co-funded by the European Regional Development Fund, and regional spatial and economic planning. Our goal is to address the imbalance in development that has been heavily centered around Dublin, leading to issues such as congestion and challenges for other areas in Ireland. Infrastructure development is crucial for making a region attractive for businesses and supporting their growth. Therefore, the Southern Regional Assembly is focused on enhancing connectivity, including roads, railways, and airports, as well as fostering our enterprise ecosystem. This also involves linking research and innovation institutions effectively. Historically, the majority of investment has gone to Dublin due to its population size and economic activity. We aim to redistribute this investment more evenly to support infrastructure in other areas.

What should Americans remember about Irelands Southern Region?

David Kelly: The Southern Region has enormous potential for attracting businesses and investments. We have three of Ireland’s national cities within our region, and numerous thriving towns. Our educational infrastructure, including universities and technological institutes, is well-developed. This, combined with our focus on a knowledge-based economy, makes us an attractive destination for investment.I would underscore our region’s rich history of Irish-American relations, marked by the presence of numerous influential American companies including Apple’s European Headquarters based in Cork, and Johnson & Johnson, one of the largest biotech companies in the world having sites across Cork, Limerick and Galway. Our resolute commitment is to cultivate and elevate these connections. Moreover, we are steadfast in our mission to unlock our region’s untapped potential and amplify its role in propelling Ireland’s growth and progress, solidifying its status as an exceptionally appealing hub for businesses and investments.

Exploring Three Vibrant Cities in Southern Ireland:

Cork: Ireland’s second-largest city, seamlessly intertwines business acumen with a thriving tourism sector. Its strategic location on the south coast, and well-connected infrastructure make it a prime destination for trade and investment. The city’s diverse economy spans technology, pharmaceuticals, and agribusiness, fostering innovation and attracting global corporations. Meanwhile, tourists are drawn to its rich cultural heritage, vibrant culinary scene, and scenic landscapes, from the historic Blarney Castle to the stunning Wild Atlantic Way. Cork, a city where business opportunities flourish and tourism experiences captivate, stands as a dynamic gem on Ireland’s southern shores.

Limerick: Nestled along the picturesque River Shannon, Limerick hosts a thriving knowledge economy, with a focus on information technology, finance, and pharmaceuticals. The city’s prestigious universities and research centers fuel innovation and draw talent, making Limerick an attractive destination for forward-thinking businesses. Simultaneously, Limerick’s rich history, seen in landmarks like King John’s Castle, blends seamlessly with a modern arts and culture scene. This fusion creates a unique tourism experience, drawing visitors to explore its medieval streets, enjoy traditional music, and revel in its dynamic, contemporary vibe.

Waterford: Ireland’s oldest city, stands as a global center for crystal production, boasting a legacy of craftsmanship that continues to draw international attention. In the business realm, Waterford’s strategic location, infrastructure, and focus on manufacturing and technology make it a magnet for industries seeking excellence. On the tourism front, the city’s maritime history, exemplified by the Viking Triangle and Waterford Museum of Treasures, enthralls history enthusiasts. Waterford’s synthesis of business excellence and historical charm ensures its enduring allure for both commerce and leisure.


More Articles

  • Keeper Solutions’ Unique Path to Success in Software Development

    Keeper Solutions’ Unique Path to Success in Software Development

    Ireland’s software development ecosystem has evolved into a thriving community that nurtures startups and attracts innovative players that are making waves globally. Among the indigenous success stories is Keeper Solutions, a Limerick-based company that provides fast-scaling fintech companies access to highly skilled software development teams, and empowers clients to accelerate their software development capabilities in…

  • Fenergo: Revolutionizing Financial Compliance

    Fenergo: Revolutionizing Financial Compliance

    Regulatory compliance stands as an essential pillar to ensure trust, security, and integrity in the financial services industry. Amid this intricate web of obligations, Irish company, Fenergo, has prominently risen as a global frontrunner, providing SaaS-based client lifecycle management and transaction monitoring for financial firms. Wielding innovative solutions, Fenergo enables financial institutions to accelerate business…

  • Exploring Ireland’s Appeal as a Cross-Border Fund Domicile

    Exploring Ireland’s Appeal as a Cross-Border Fund Domicile

    Ireland has established itself as a prominent hub for global funds, attracting a substantial portion of the world’s investment activity. As a preferred destination for fund domiciliation and distribution, numerous international asset managers and investment firms continue to choose Ireland as their strategic base for managing and distributing funds to a global audience, contributing significantly…

  • Ireland’s Financial Services Sector Flourishes Amid Global Competition

    Ireland’s Financial Services Sector Flourishes Amid Global Competition

    In a rapidly evolving financial landscape, Ireland’s financial services sector has risen as a notable global contender, boasting a thriving ecosystem of around 9,000 financial services companies that employ over 100,000 people. With assets under administration exceeding USD 5 trillion, Ireland has solidified its position as the third-largest financial services hub on a global scale.…

  • Ireland’s Human Capital: Driving Multinational Growth and Indigenous Success

    Ireland’s Human Capital: Driving Multinational Growth and Indigenous Success

    Cpl: Ireland’s Biggest Name in Talent Ireland has enjoyed a great deal of economic success in recent decades, and its robust workforce has been one of the primary factors behind this continued growth. The young, highly educated English-speaking labor force continues to attract foreign investment to Ireland, including US multinationals such as Pfizer, Apple, Meta,…

  • A Thriving Oasis for US Foreign Direct Investment

    A Thriving Oasis for US Foreign Direct Investment

    Ireland stands tall as a beacon of strategic vision and adaptability, steadfastly retaining its allure for foreign direct investment (FDI). Amidst the complexities of economics and the twists of geopolitics, Ireland’s role as the cornerstone of transatlantic business cooperation remains resolute—an embodiment of the enduring vigor of Irish-American relations and the extraordinary influence of shared…

  • Enterprise Ireland: Empowering Innovation, Growth and Global Competitiveness

    Enterprise Ireland: Empowering Innovation, Growth and Global Competitiveness

    The Irish government’s trade and innovation agency, Enterprise Ireland, plays a pivotal role in shaping the economic landscape of the country and helps Irish businesses achieve global success. With a keen focus on supporting indigenous businesses and nurturing a thriving startup and R&D ecosystem, Enterprise Ireland is a driving force behind Irish companies conquering global…

  • The Emerald Legacy – the Convergence of Rich Irish History, Vibrant Culture and Global Markets

    The Emerald Legacy – the Convergence of Rich Irish History, Vibrant Culture and Global Markets

    How Berlin-based group Private Pier Industries is helping Ireland make waves in global consumer markets Akin to the role of a traditional Gaelic storyteller, also known as a seanchaí, Private Pier Industries (PPI) builds brands that can be appreciated worldwide and serve as a means of sharing Irish culture and stories with the rest of…

  • Efficiency and Innovation in Food Manufacturing: The Power of Automation

    Efficiency and Innovation in Food Manufacturing: The Power of Automation

    In the realm of food manufacturing, outdated handling systems create inefficiencies, higher operational costs, and increased carbon emissions. However, embracing automation and modernized systems ushers in a new era of efficiency, productivity and sustainability, enabling businesses to streamline their operations, reduce labor costs, and meet the growing demands of a rapidly evolving market. One company…

  • Innovative Dutch E-commerce Solutions

    Innovative Dutch E-commerce Solutions

    Dutch SME Salesupply is helping e-commerce clients launch into new frontiers  The Netherlands is home to many successful and innovative startups and SMEs – as the core of Dutch competitiveness is innovation, this should come as no surprise. The country has emerged as a world-class knowledge, software and technology hub. Dutch companies are continuing to…

  • Amsterdam: A Ideal Gateway into Europe

    Amsterdam: A Ideal Gateway into Europe

    A Conversation with: Corinne Schot, Managing Partner, Baker McKenzie Amsterdam Office How do you assess the competitiveness of the Netherlands as a business hub? The Netherlands is one of the most competitive economies in the world. We have been exceptionally inventive in fostering an attractive ecosystem. The Netherlands has world renowned transport and logistics infrastructure…

  • Utrecht Region

    Utrecht Region

    The home of innovative and ambitious companies The Netherlands’ smallest province packs a big punch and is an excellent gateway into Europe for American companies. The province of Utrecht’s eponymous capital city, Utrecht, is home to the largest train station in the Netherlands and is the country’s most important rail hub. It lies less than…

  • Spotlight on The Netherlands

    Spotlight on The Netherlands

    Inside a Global Economic Force Despite its small physical footprint, the Netherlands is home to the world’s 15th-largest economy The Netherlands is closely associated with tulips and windmills, but this nation also has a great deal to offer in terms of scientific research and economic development. Perhaps the most prominent examples of Dutch innovation in…

  • The TU/e Spin-offs Funded by Bill Gates Seeking to Change the Energy World

    The TU/e Spin-offs Funded by Bill Gates Seeking to Change the Energy World

    Cutting-edge research at Eindhoven University of Technology (TU/e) has sprouted several start-up companies in recent years. Amongst them are RIFT and Cellcius, who have just been awarded funding and resources by Breakthrough Energy, a private investment coalition founded by Bill Gates.  RIFT and Cellcius are the first companies from the Netherlands to receive support from…

  • At Eindhoven’s “Brainport,” Big Ideas Are Ready for Takeoff

    At Eindhoven’s “Brainport,” Big Ideas Are Ready for Takeoff

    Since 1956, the Eindhoven University of Technology has driven innovation big time Over the past decade, Dutch universities have attracted billions in research funding, establishing the Netherlands as a key player in global research in the process. Thanks to the efforts of institutions like the Eindhoven University of Technology (TU/e), this trend shows no signs…

  • Why Multinationals Are Looking Beyond Holland

    Why Multinationals Are Looking Beyond Holland

    The Netherlands’ most famous provinces are getting crowded—but in the eastern part of the country, opportunities are abound Thanks to its solid legal system, attractive tax regime, EU membership, and multilingual labor force, the Netherlands has traditionally been an attractive business hub. But this success has come at a cost. These days, the provinces of…

  • Exploring Cyprus’s Economic Growth and Potential 

    Exploring Cyprus’s Economic Growth and Potential 

    Why Cyprus is becoming a regional hub for professional services, finance, shipping, tourism, innovation, research and development, and other industries Cyprus is making strides towards becoming one of the European Union’s top niche hubs for tech, finance, and other industries. The nation’s economic growth has been bolstered by its location in the eastern Mediterranean Sea,…

  • An Emerging Regional Telecommunications and Connectivity Hub 

    An Emerging Regional Telecommunications and Connectivity Hub 

    Cyta plays a vital role in the nation’s digital transformation Cyprus is currently working to modernize and strengthen its economy. One entity set to play a pivotal role in making these plans a reality is Cyta, the nation’s largest telecommunications provider, which has been active on the island since 1961. Today, CEO Andreas Neocleous says,…

  • An Ideal Location for Headquartering, High-Tech Operations, Investment Funds, and Filming 

    An Ideal Location for Headquartering, High-Tech Operations, Investment Funds, and Filming 

    Aspen Trust Group: Global Financial Architects Providing a Stepping Stone into Europe and the Middle East Deceptively small and seemingly insubstantial, Cyprus is slowly rising to become a global player in the film industry, high-tech sector, regional headquartering, and hub for IP holdings and investment funds. Being at the nexus of three continents, Europe, Asia…

  • International Ties: The Key to Cyprus’s Economic Future 

    International Ties: The Key to Cyprus’s Economic Future 

    Phoebus, Christos Clerides & Associates co-founder discusses current issues, future growth Since 1950, Cyprus-based legal firm Phoebus, Christos Clerides & Associates has advocated for increased economic, social, and political ties between Cyprus and the USA. The firm works closely with legal firms based in New York and has a great deal of experience helping American…

  • How Cyprus Is Adapting to Instability at Home and Abroad 

    How Cyprus Is Adapting to Instability at Home and Abroad 

    Cyprus’s justice system reforms, anti-corruption measures could encourage future investment from Western companies As Western investment in Cyprus grows, several USA-based businesses, law firms, individuals, and funds have chosen Cypriot law firms to represent their interests in this part of the world. Dr Nicolas Kyriakides, a partner with Harris Kyriakides, a leading law firm established…

  • Cyprus Gets Ready For Its Next Act 

    Cyprus Gets Ready For Its Next Act 

    According to managing partner of local legal firm, the nation has what it takes to become an economic powerhouse Between the COVID-19 pandemic, a banking crisis, and the war between Russia and Ukraine, Cyprus has dealt with some notable challenges in the past few years. However, managing partner of G. Leontiou LLC, Gregoris Leontiou said…

  • Inside Cyprus’s Real Estate Industry 

    Inside Cyprus’s Real Estate Industry 

    Real estate remains one of Cyprus’s most successful sectors despite the effects of COVID-19, policy changes Cyprus’s economy is booming right now, and a variety of different industries are on the rise in the island nation. Meanwhile, the country’s warm weather and welcoming population have made it attractive to digital nomads, entrepreneurs, businesses seeking company…

  • A Boutique Professional Services Firm in Nicosia Offering World Class Practical Solutions to the Corporate World 

    A Boutique Professional Services Firm in Nicosia Offering World Class Practical Solutions to the Corporate World 

    Q&A: Petros Theodotou, Founder and CEO, ServPRO Accountants & Consultants How do you assess Cyprus’s business ecosystem? Cyprus’s small economic size has been an asset for the nation. We remain flexible, and policymakers have enough room to take swift action when necessary to ensure the economy can adapt to an ever-changing and complex global ecosystem.…