Unveiling the Southern Gem: Business, Innovation, and Heritage in Ireland’s South


A view of the town Carlow in the south-east of Ireland. Carlow is striving to ensure that all community facilities and services are conveniently accessible within a 10-minute walk or cycle from residents’ homes, or via efficient public transport services that connect people to larger urban centers

The Southern Region of Ireland is on track to be one of Europe’s most creative, innovative, liveable, and greenest regions. It is a beautiful region endowed with great natural amenities including mountains, dramatic coastlines, and towns and villages full of character. The South of Ireland is renowned as a great place to live, work, do business, and unwind. Home to three of Ireland’s five cities – Cork, Limerick and Waterford, it is a dynamic place and is projected to grow by 25% by 2040. 

Through the innovative Regional Spatial and Economic Strategy developed by the Southern Regional Assembly, the region is on track to progress to a highly developed sustainable region with the best of urban and rural living within easy reach. The region’s three cities are the driving force in this ambition and are projected to grow by over 50% in the next twenty years with significant investment in supporting infrastructure – transportation, communications technology, social, and community infrastructure. 

With five universities, as well as further education institutes, it has a highly educated cosmopolitan workforce. Supported by good connectivity through four international airports (including direct flights to the USA through Shannon Airport), ports, and high-speed broadband, the region has attracted significant foreign direct investment (FDI) from companies including, Apple (employing nearly 7,000 people at their European Headquarters in Cork), Johnson & Johnson, Jaquar, and Logitech. Evidence suggests that this trend will continue due to strong performance of the Southern Region’s economy when compared to other Irish and EU regions. 

The Southern Region embraces its connection to Europe, and with support from the EU in the form of the European Regional Development Fund, it continues to invest in advancing research, smart specialization development, and innovation capacity. This strategy is strongly connected to the availability of human capital, and contributes to the transition to a low carbon economy and sustainable urban development.

As the region covers over 42% of Ireland and includes both urban and rural areas, there is extensive potential for clean renewable electricity both offshore and onshore. The Southern Region is on track to become a decarbonized, smart region by 2040 with the ambition to export significant surplus clean electricity to Europe. The Southern Region is also driving the concept of a Smart Southern Region expanding on Smart City initiatives to towns, villages and rural areas – focusing on people and place rather than just technology, it relies on cross-sectoral collaboration in order to create vibrant, sustainable, and liveable communities. 

Standing proud on the western edge of Europe, the Southern Region faces the future with confidence in its ability to play its part in the transformation of a region to harness its natural beauty and tradition while at the same time looking forward to taking its place at the forefront of change in Europe. 

A conversation with David Kelly, Director of Ireland’s Southern Regional Assembly, a regional tier entity of government driving the transformation of Ireland’s southern region through strategic planning, visionary leadership, and a steadfast commitment to fostering sustainable growth and prosperity for all its citizens.

David Kelly, Director of Ireland’s Southern Regional Assembly,

What is the role of Irelands Regional Assembly?

David Kelly: The Southern Regional Assembly, is one of three regional assemblies in Ireland. They each have a significant role in advocating for regional development, and achieving balanced regional development. We primarily utilize two major tools – a regional investment program, co-funded by the European Regional Development Fund, and regional spatial and economic planning. Our goal is to address the imbalance in development that has been heavily centered around Dublin, leading to issues such as congestion and challenges for other areas in Ireland. Infrastructure development is crucial for making a region attractive for businesses and supporting their growth. Therefore, the Southern Regional Assembly is focused on enhancing connectivity, including roads, railways, and airports, as well as fostering our enterprise ecosystem. This also involves linking research and innovation institutions effectively. Historically, the majority of investment has gone to Dublin due to its population size and economic activity. We aim to redistribute this investment more evenly to support infrastructure in other areas.

What should Americans remember about Irelands Southern Region?

David Kelly: The Southern Region has enormous potential for attracting businesses and investments. We have three of Ireland’s national cities within our region, and numerous thriving towns. Our educational infrastructure, including universities and technological institutes, is well-developed. This, combined with our focus on a knowledge-based economy, makes us an attractive destination for investment.I would underscore our region’s rich history of Irish-American relations, marked by the presence of numerous influential American companies including Apple’s European Headquarters based in Cork, and Johnson & Johnson, one of the largest biotech companies in the world having sites across Cork, Limerick and Galway. Our resolute commitment is to cultivate and elevate these connections. Moreover, we are steadfast in our mission to unlock our region’s untapped potential and amplify its role in propelling Ireland’s growth and progress, solidifying its status as an exceptionally appealing hub for businesses and investments.

Exploring Three Vibrant Cities in Southern Ireland:

Cork: Ireland’s second-largest city, seamlessly intertwines business acumen with a thriving tourism sector. Its strategic location on the south coast, and well-connected infrastructure make it a prime destination for trade and investment. The city’s diverse economy spans technology, pharmaceuticals, and agribusiness, fostering innovation and attracting global corporations. Meanwhile, tourists are drawn to its rich cultural heritage, vibrant culinary scene, and scenic landscapes, from the historic Blarney Castle to the stunning Wild Atlantic Way. Cork, a city where business opportunities flourish and tourism experiences captivate, stands as a dynamic gem on Ireland’s southern shores.

Limerick: Nestled along the picturesque River Shannon, Limerick hosts a thriving knowledge economy, with a focus on information technology, finance, and pharmaceuticals. The city’s prestigious universities and research centers fuel innovation and draw talent, making Limerick an attractive destination for forward-thinking businesses. Simultaneously, Limerick’s rich history, seen in landmarks like King John’s Castle, blends seamlessly with a modern arts and culture scene. This fusion creates a unique tourism experience, drawing visitors to explore its medieval streets, enjoy traditional music, and revel in its dynamic, contemporary vibe.

Waterford: Ireland’s oldest city, stands as a global center for crystal production, boasting a legacy of craftsmanship that continues to draw international attention. In the business realm, Waterford’s strategic location, infrastructure, and focus on manufacturing and technology make it a magnet for industries seeking excellence. On the tourism front, the city’s maritime history, exemplified by the Viking Triangle and Waterford Museum of Treasures, enthralls history enthusiasts. Waterford’s synthesis of business excellence and historical charm ensures its enduring allure for both commerce and leisure.


More Articles

  • Liberal Labor Legislation

    Liberal Labor Legislation

    Switzerland regularly leads international rankings as a location for highly qualified employees and is consistently one of the most sought-after work destinations. Expatriates enjoy an exceptionally high quality of life, personal safety, considerable social benefits, and substantial salaries.  With some of the most liberal labor laws globally, Switzerland is also an attractive location for employers.…

  • A Look Inside the World’s Most Innovative Economy

    A Look Inside the World’s Most Innovative Economy

    The World Intellectual Property Organization analyzed 131 economies, and for the last ten years, Switzerland has ranked as the world’s most innovative country. The nation specializes in offering innovative solutions to complex global challenges, and has a unique ecosystem for business and investment opportunities. International corporations value Switzerland as an efficient, stable and productive location…

  • Switzerland Employs Half a Million Across the USA

    Switzerland Employs Half a Million Across the USA

    Swiss industry continuously brings high-quality jobs and the ‘Swiss spirit’ to even the most remote regions Although the USA is one of the most powerful countries globally, it still has its share of unemployed, impoverished citizens, and is keen on attracting foreign investment to boost local economies.  The past decade’s economic growth bypassed many rural…

  • How a Swiss AI Lab is helping to solve a global challenge

    How a Swiss AI Lab is helping to solve a global challenge

    A Viewpoint from Prof Dr Andrea Emilio Rizzoli from Istituto Dalle Molle di studi sull’intelligenza artificiale (IDSIA) USI-SUPSI How do you assess Switzerland’s higher education system?  In the past years, Switzerland has consistently been ranked as one of the most innovative countries in the world. There are various reasons why this small country, nestled in…

  • Switzerland: An Ideal Location for Global Operations

    Switzerland: An Ideal Location for Global Operations

    Innovative Swiss solutions tackling global challenges Switzerland specializes in offering innovative solutions to complex global operating structures seeking an efficient, stable and productive location to grow their dynamic high value-added businesses. The country is well known for offering one of the most competitive ecosystems globally. The nation has a liberal economy, political stability, international integration,…

  • Neuchâtel: Home to the World’s Most Innovative Nanotechnologies

    Neuchâtel: Home to the World’s Most Innovative Nanotechnologies

    The Canton of Neuchâtel develops revolutionary microtechnology, microelectronics, photovoltaic and system engineering technologies Nestled within the Greater Geneva Berne Area lies the Canton Neuchâtel, a canton which makes up 2% of the Swiss population, yet generates 20% of Switzerland’s commercial surplus. Per capita it has grown to become the second-biggest exporter and the second-largest holder…

  • Davos: More than just the World Economic Forum

    Davos: More than just the World Economic Forum

    The world’s attention descends on the small Swiss touristic ski town of Davos in the Canton of Grisons as business leaders, politicians and investors arrive. They gear up to discuss stakeholder capitalism at the Forum’s 50th anniversary. Panelists will assess global economic issues and debate solutions to some of the world’s most pressing social challenges.…

  • Geneva: The Global Capital of Peace Fostering a thriving business metropolis

    Geneva: The Global Capital of Peace Fostering a thriving business metropolis

    For a city with a population under half a million, Geneva has more influence on the global stage than people would expect. Within the Greater Geneva Bern Area (GGBA), lies one of the world’s most iconic and globally-minded cities. Endearingly referred to as the “world’s smallest metropolis,” Geneva is the capital of peace, the cradle…

  • Swiss Climate Solutions

    Swiss Climate Solutions

    The challenge of modern environments The modern workplace has changed dramatically over the years. Oliver Zimmerman, CEO of Condair, highlighted that, “We are spending nearly 90% of our time within hermetically sealed artificial interiors that often are comparable to desert climates.” Our comfort within these indoor environments and the productivity of office employees largely relies…

  • St.GallenBodenseeArea: One of Switzerland’s Most Attractive Regions

    St.GallenBodenseeArea: One of Switzerland’s Most Attractive Regions

     Interview: Karin Jung, Head of the Department of Economics and Labor, Canton St.Gallen  In eastern Switzerland, lies the St.GallenBodenseeArea (SGBA), an initiative of the cantons of St.Gallen, Appenzell Innerrhoden, Appenzell Ausserrhoden, and Thurgau. SGBA is one of the largest and the most cost-efficient of the various economic areas of Switzerland, and rests between Munich and…

  • Canton Schwyz: The founding father of Swiss HealthTech

    Canton Schwyz: The founding father of Swiss HealthTech

    The Canton of Schwyz is one of the founding cantons and gave the entire nation its name. It has proven itself an autonomous industrial location resilient to economic pressures, and an active innovation hub. GDP growth in Schwyz exceeds the Swiss average and productivity is astonishingly high. Interview: Andreas Barraud, Head of the Department for Economic…

  • Swiss Cheese Tackles Global Markets

    Swiss Cheese Tackles Global Markets

    As global food trends rapidly shift, American palates are changing. There has been an evolution from heavily processed cheeses towards traditionally produced artisan varieties, and specialty European cheeses are particularly gaining popularity in the USA. Cheesemongers know the Swiss have superior standards based on traditional methods. In general, agri-food production standards in the small alpine…

  • Switzerland’s Number One Holiday Destination

    Switzerland’s Number One Holiday Destination

    The Canton is entirely mountainous and combines pristine wilderness and breathtaking scenery of snowcapped peaks with modern tourism infrastructure. It holds 1,000 peaks, 615 lakes, 150 valleys, and Switzerland’s only national park. Its Rhine Canyon Ruinaulta is fondly referred to as the “Swiss Grand Canyon”. This beautiful scenery was the inspiration behind Johanna Spyri’s worldwide…

  • Knowledge Generates Value

    Knowledge Generates Value

    Knowledge generates value, and it is the key to solving societal problems and overcoming global challenges. It is one of the most important resources in our society, and it will become even more important in the future. In everything that it does, the University of Bern feels its obligation to bring about benefits for science,…

  • Swiss Hospitality: Fueling the Future Needs of the Industry

    Swiss Hospitality: Fueling the Future Needs of the Industry

    The rise in global consumer purchasing power, coupled with developments in digital innovation, has surged an unprecedented growth in the tourism and hospitality sectors in recent years. However with this expansion, comes new challenges, and one of today’s most pressing challenges to the industry is finding and employing qualified individuals to lead companies, and the…

  • EHL Group: The Global Hospitality Powerhouse

    EHL Group: The Global Hospitality Powerhouse

    As it celebrates its 126th anniversary, the world’s top hospitality management education group enjoys a unique heritage that enriches its programs, its partnerships and energizes the future careers of its graduates. From its professional training school in the Swiss Alps, just a stone’s throw away from Davos, to its university programs in Lausanne (Switzerland), EHL…

  • Interview: Oliver Zimmermann, CEO, Condair

    Interview: Oliver Zimmermann, CEO, Condair

    Condair Group is the world’s leading manufacturer of industrial and commercial humidification and evaporative cooling solutions. Its administrative head office and main R&D center are located in the Swiss Canton of Schwyz. What is your outlook for humidity solutions in the USA? Condair offers a complete technology portfolio for all industries, and promotes the benefits…

  • Switzerland is a Global Innovation and Technology Leader

    Switzerland is a Global Innovation and Technology Leader

    Interview: Simone Wyss Fedele, CEO, Switzerland Global Enterprise (S-GE) An increasing number of American technology companies are setting up offices in Switzerland including well-known giants such as Google, Microsoft, eBay and Biogen. Simone Wyss Fedele, CEO of Switzerland’s official trade and investment promotion organization, explains why.   What are the strengths of Switzerland as business…

  • A Coffee Giant Without Growing a Single Bean

    A Coffee Giant Without Growing a Single Bean

    Switzerland exported nearly $2.4 billion worth of coffee in 2018 Although no coffee trees are growing within Switzerland, the nation is one of the most significant trading places for green coffee and one of the world’s largest coffee processors. Switzerland is also one of the world’s largest green coffee importers and processors through high-tech manufacturing…

  • Industry: The Backbone of the Swiss Economy

    Industry: The Backbone of the Swiss Economy

    Switzerland is one of the biggest industrial exporters per capita For a small independent country with a population of 8.5 million, Switzerland has become a surprisingly strong industrial powerhouse with an ecosystem that is incredibly competitive. Swiss industry has represented 18% of GDP for many years, and is an important central component of the economy.…

  • Canton of Grisons: Work where you love to live

    Canton of Grisons: Work where you love to live

    Switzerland’s largest Canton offers much more than pristine nature, culturally enriching environments, and thrilling recreational opportunities for tourists. Suitable industrial land is increasingly scarce in Switzerland. With more than 3.2 million square feet of premium industrial zones priced nearly 25% lower than at alternative Swiss metropolitan areas, the Canton of Grisons provides one of the…

  • Boosting the Attractiveness of Grisons as a Base for Global Operations

    Boosting the Attractiveness of Grisons as a Base for Global Operations

    Interview: Marcus Caduff, Head of the Department for Economic and Social Affairs, Canton of Grisons  How do you assess the competitiveness Grisons as a base for global operations? We host the annual meeting of the WEF in Davos, and are famous for tourism in several hotspots such as St. Moritz, Laax oder Arosa-Lenzerheide. In business,…

  • Luxury Aviation

    Luxury Aviation

    Privately owned and chartered aircraft arrive to Davos symbolizing a thriving sector With Richard Gaona at the helm, Comlux has transformed as a Swiss-based service provider in the fields of business aviation, transaction and completion services, into a diversified global operation continuing to rapidly expand. Gaona is committed to continuously setting new standards in the…

  • Switzerland Innovation, Connecting Great Minds

    Switzerland Innovation, Connecting Great Minds

    From proton therapy for deep-seated tumor irradiation, to minimally invasive robot-assisted computer-guided laser osteotome, and innovative cancer immunotherapy research, Switzerland Innovation is facilitating world-class collaborations for companies, startups and universities to come together under one roof and find innovative solutions to some of the world’s greatest challenges. Switzerland Innovation is the epicenter of merging talent,…