Interview: Maged Ezz Eldeen, Country Senior Partner, PwC Egypt

How have Egypt’s economic reforms affected the competitiveness of the economy?

Egypt’s unprecedented macroeconomic and business legislation reform measures are bearing positively on the country’s competitive standing. For the first time in eight years, Egypt’s ranking on the global competitiveness report witnessed a significant jump of 15 places in 2017. Underpinning this was a remarkable improvement in the public institutions and infrastructure indices, signaling the payoff of substantial public investments in recent years.

In less than two years, Egypt’s twin deficit (that of the current account and the government budget) has been successfully set on an improving trend, with an eliminated FX shortage,  international reserves have been replenished, and growth has resumed. The reform program, among other measures including the liberalization of the exchange rate, the lift on capital controls, the gradual removal of energy subsidies and the replacement of sales tax by a new VAT system while raising the tax rate have made Egypt increasingly competitive.  

Economic growth has accelerated, hinging on a more competitive external sector and an ambitious public infrastructure program. After being largely driven by consumption, GDP growth has recently been affected by other drivers including high levels of investments and exports. 

Despite a lower overall surplus in FY 2017/18 compared to the previous fiscal year, analysis of underlying Balance of Payments drivers for FY 2017/2018 revealed a significant shift, with a current account deficit contracting by more than 50%, driven by higher tourism receipts. This posted a 123.9% increase in FY 2017/18 compared to the previous year with remittance transfers which remain the highest contributor to current account increases, providing almost 35% of overall receipts. Reforms are also bearing positively on the country’s competitiveness; for the first time in eight years.

Moreover, Egypt has observed a positive outlook regarding its sovereign credit rating as depicted by Standard & Poors, Moody’s and Fitch. This change is as a result of declining government debt, increase in domestic gas production and improvement in macro fundamentals. 

Lastly, Egypt jumped eight places on the World Bank’s Doing Business 2019 report, as a result of implementing regulatory reforms that facilitate investment processes including starting a business, access to credit, protecting minority investors, bankruptcy protection and paying taxes.

How is the new investment law facilitating doing business and investment procedures?

The new Investment Law, passed in May 2017, offers foreign investors a plethora of financial, administrative and tax incentives in addition to safeguards to facilitate the investment process and to protect foreign investors. Some of these incentives include exemption from stamp tax, fees of notarization and registration of the Memorandum of Incorporation for five years from a company’s registration day. Investors are also exempted from contract fees for company registration and 2% on overall customs tax on the value of all imported machinery, equipment and devices required to set up companies. Moreover, to facilitate and encourage the development of various industries, foreign investors can import casts and molds to manufacture products with no customs duties that are to be re-exported after being introduced and implemented. In addition, investors are given discounts on investment projects made in Sectors A and B of 50% and 30% respectively. Sector A comprises of underdeveloped areas with a high level of poverty and unemployment rate in addition to zones such as the Suez Canal Economic Zone and the Golden Triangle Economic Zones. Sector B entails SMEs, renewable energy projects, tourism and infrastructure projects. These discounts aim to encourage development, reduce income inequality and create jobs. 

Furthermore, safeguards put in place involve ensuring similar treatment of foreign investors equal to that of national investors and granting them immediate residency in Egypt throughout the duration of their project. A particularly progressive safeguard is that investment projects cannot face nationalization, providing investors comfort towards the government. Foreign investors are also allowed to own an investment project, profit and transfer related profits without restrictions.

Most importantly, the unifying notion of the law is to cut bureaucracy, promote fair competition, combat antitrust practices and ensure transparency to ultimately make Egypt’s investment climate appealing to foreign investors. It is evident that Egypt is reaping the benefits of the new Investment Law through a promising rise in foreign direct investment by 15% in April 2018.

What role can PPP’s play in developing Egypt? 

PPPs are starting to provide a solution to promote job creation and develop the economy. The private sector benefits largely from this partnership by gaining legal protection while the government enjoys the benefits of maximizing value for money. This advantageous partnership has stimulated the economy by overcoming governmental challenges and providing the necessary expertise in Egypt’s infrastructural development from the private sector. PPPs in Egypt would play a significant role in the development of the economy. Egypt has an existing understanding of and has developed institutional and legal infrastructure for PPPs. In November, the government participated  The government participated in a significant international investors conference in December 2018 where it highlighted its intentions and future plans regarding PPPs and to promote their development, as the country falls short in such projects.

What should investors remember when deciding to invest in Egypt? 

Investors hugely benefit from a plethora of opportunities provided in Egypt; with a population of around 100 million, Egypt’s is by far the largest in the MENA region with an average annual growth of 2.56%. This provides a solid domestic consumption base providing an important buffer at times of global economic downturn. In addition, Egypt has a youthful and large labor force and presents a diverse economic base, with growth driven by many sectors. 

Egypt’s recent significant gas discoveries in the Mediterranean have further diversified its economy, in addition to making Egypt a key player on the global energy scene. The country’s solid infrastructure makes it attractive for investors as the smooth mobility of products and services is ensured both domestically and globally. Furthermore, Egypt is strategically located on the world map; it is on the crossroads between the Middle East and Far East from one side and Europe and the East Coast of the Americas on the other side. More importantly, the Suez Canal offers the shortest link between East and West for international trade.

The country’s recent policies are positioning it as a regional and global services, production and re-export hub creating jobs and economic growth by opening new markets for Egyptian products. They are simultaneously attracting FDI from corporations looking to harness Egypt’s unique basket of preferential trade agreements, highly competitive labor and utility costs, talent pool and proximity to key global markets. Together, these advantages make Egypt an ideal hub from which to export to Europe, the Arab world, the United States and Africa. With a thorough study of the new investment law and its executive regulations, investors can enjoy a smooth and facilitated investment process. 

Moreover, Egypt is a signatory to a vast number of multilateral trade agreements such as GAAT, GATS, PAFTA, and QIZ in addition to bilateral agreements with countries including Tunisia, Morocco, Libya, and Lebanon. These trade agreements present investors with a myriad of opportunities that position Egypt as a strategic trade hub. 

Meanwhile, investors could find many opportunities in Egypt’s outsourcing industry. In 2016, Egypt was shortlisted for the Outsourcing Destination of the Year globally by the European Outsourcing Association. The relatively high computer efficiency and multilingual skills of Egyptians sheds light on the 50 000 employed in offshore BPO and the 40 000 in regional outsourcing in 2015 alone in addition to the ICT sector contributing to 4.1% of GDP. This has positioned Egypt strategically to further attract BPO contracts making it a hub for outsourcing activities.

Lastly, Egypt has the largest education system in the MENA region at both the school and higher education levels. Egypt has observed a significant increase of 32% in enrollment rates over the last decade. Moreover, foreign investors could take advantage of the education opportunities as demand exceeds the current level of supply in Egypt’s Education sector.

 In what areas do you see opportunities to further develop Egypt’s consulting sector?

Management consulting can greatly contribute to boost the Egyptian economy and transform Egyptian companies making them more fit to compete against major multinational firms. With the global and regional know-how and industry insights that management consultants offer, Egyptian companies could become more globally competitive by incorporating international benchmarks of management. It is evident that the consulting sector could provide the economy with a source of foreign currency given the exportable nature of its lines of services. Moreover, the expansion of Egypt’s talent pool coupled with the cheap Egyptian pound is expected to attract foreign investment by making Egypt the country of choice for consulting services over other parts of MENA thereby putting Egypt on the global consulting map. Consultants are expected to introduce modernity to the economy which can be translated across sectors exemplified by Egypt and the UAE’s recent agreement to develop Egypt’s government services. This could further involve consultants from the GCC and Europe transmitting modern practices and solutions to various industries in Egypt. 

  • Ireland: A Global Economic Powerhouse

    Ireland: A Global Economic Powerhouse

    Ireland has emerged as a global economic powerhouse, with influence reaching far beyond its borders. With a unique blend of historical resilience, modern innovation, and a commitment to global partnerships, the Emerald Isle has become a significant player in the international arena. One remarkable facet of this relationship is the profound economic connection between Ireland…

  • Powering the Emerald Isle 

    Powering the Emerald Isle 

    Ireland’s Ambitious Journey Towards a Sustainable Energy Future Ireland’s pioneering role in the global shift towards sustainability and environmental stewardship has been remarkable. The Irish government and the private sector are committed to promoting sustainable energy and prioritizing the transition to a net-zero future. Bord Gáis Energy, under the leadership of Managing Director Dave Kirwan,…

  • Glandore: Enabling Companies to Harness the Potential of Dynamic Workspaces

    Glandore: Enabling Companies to Harness the Potential of Dynamic Workspaces

    The landscape of the modern office is undergoing a profound transformation post COVID-19. With the rise of remote work, the focus is shifting from traditional long-term lease setups to flexible, adaptable spaces that cater to changing demands. Furthermore, companies increasingly value environments that foster collaboration, innovation, and work-life balance, while also accommodating the ebb and…

  • A Next Generation International Business Campus at Dublin Airport

    A Next Generation International Business Campus at Dublin Airport

    Ireland has emerged as an undeniable magnet for American corporations seeking to establish a robust foothold in Europe. One Irish player enabling businesses is daa PLC, a world leader in airport management and travel retail, which has diverse business ventures spanning aviation consultancy (daai), international duty-free retail (ARI), and airport operations (Dublin Airport and Cork…

  • Tapadoo: Trailblazing the Future: Advancements in Irish Software and App Development

    Tapadoo: Trailblazing the Future: Advancements in Irish Software and App Development

    In the heart of Dublin city, a thriving software development ecosystem flourishes, positioning Ireland as a key player in the ever-expanding tech industry. Underpinning this landscape are indigenous success stories like Tapadoo, a homegrown software app development company that has been breaking barriers and setting new standards. Dermot Daly, the CEO of Tapadoo, shared insights…

  • Linesight: Pioneering Global Expansion in Construction Consulting

    Linesight: Pioneering Global Expansion in Construction Consulting

    Few companies have exhibited the exceptional trajectory and global impact that Linesight, a Dublin-based company that provides construction consultancy services, has achieved. What began in 1974 as a regional consulting firm in Ireland has now blossomed into a preferred partner for multinational companies worldwide. By leveraging its close collaboration with multinationals working in Ireland, the…

  • Travel Reimagined

    Travel Reimagined

    Harnessing Tech for Unforgettable Journeys With its rich history, stunning landscapes, and vibrant culture, Ireland has long been a destination that captures the imagination of travelers. More recently it has become a preferred base for globally minded businesses including City Wonders, an established leader in the global travel industry providing exceptional travel experiences across Europe.…

  • Full Forward Kilkenny: A future ready, citizen-centric community with climate at its heart

    Full Forward Kilkenny: A future ready, citizen-centric community with climate at its heart

    What makes Kilkenny “the Best of Ireland”? At the heart of Ireland’s Ancient East, Kilkenny is both ancient and modern. This compact city of cobbled laneways and vibrant streets with Ireland’s celebrated Medieval Mile at its core is bookended by the stunning 14th century Kilkenny Castle at one end and the 13th century St. Canice’s Cathedral and…

  • Unveiling the Southern Gem: Business, Innovation, and Heritage in Ireland’s South

    Unveiling the Southern Gem: Business, Innovation, and Heritage in Ireland’s South

    The Southern Region of Ireland is on track to be one of Europe’s most creative, innovative, liveable, and greenest regions. It is a beautiful region endowed with great natural amenities including mountains, dramatic coastlines, and towns and villages full of character. The South of Ireland is renowned as a great place to live, work, do…

  • Cork’s Evolving Business Ecosystem Fuels Growth and Innovation in Engineering and Construction 

    Cork’s Evolving Business Ecosystem Fuels Growth and Innovation in Engineering and Construction 

    Insights from Micheál O’Connor, Managing Director of Dornan Group As Ireland solidifies its position as a global business hub, Cork has emerged as a key player with a thriving ecosystem for pharmaceutical companies, tech giants and engineers. Micheál O’Connor, the Group Managing Director of Dornan, shed light on Cork’s transformation and the factors driving Dornan’s…

  • A European Gateway: How Ireland Paves the Way for American Companies

    A European Gateway: How Ireland Paves the Way for American Companies

    Ireland is a strategic gateway jurisdiction for US multinationals seeking unfettered access to the lucrative EU single market. With its favorable business environment and prominent role as a global business hub, Ireland continues to attract and support American companies looking to establish a strong foothold in Europe and tap into its vast economic opportunities. Alan…

  • Ireland’s Food Journey

    Ireland’s Food Journey

    Bord Bia Paves the Way for Sustainable Agri-Food Products Ireland has emerged as a global leader in sustainability, particularly in its agriculture and food sectors, driven by the unwavering leadership of organizations like Bord Bia, the Irish Food Board. With a comprehensive and evidence-based sustainability program, Ireland has set an example for the world to…

  • The Next Generation of International Legal and Financial Services

    The Next Generation of International Legal and Financial Services

    Ireland focuses on innovation to drive the next phase of growth in legal and financial services Embracing Innovation  The Irish government’s proactive approach to fostering a business-friendly ecosystem has strengthened the country’s appeal as a global business hub over a number of decades. Ireland is well-established as a vibrant destination for international business and has…

  • Keeper Solutions’ Unique Path to Success in Software Development

    Keeper Solutions’ Unique Path to Success in Software Development

    Ireland’s software development ecosystem has evolved into a thriving community that nurtures startups and attracts innovative players that are making waves globally. Among the indigenous success stories is Keeper Solutions, a Limerick-based company that provides fast-scaling fintech companies access to highly skilled software development teams, and empowers clients to accelerate their software development capabilities in…

  • Fenergo: Revolutionizing Financial Compliance

    Fenergo: Revolutionizing Financial Compliance

    Regulatory compliance stands as an essential pillar to ensure trust, security, and integrity in the financial services industry. Amid this intricate web of obligations, Irish company, Fenergo, has prominently risen as a global frontrunner, providing SaaS-based client lifecycle management and transaction monitoring for financial firms. Wielding innovative solutions, Fenergo enables financial institutions to accelerate business…

  • Exploring Ireland’s Appeal as a Cross-Border Fund Domicile

    Exploring Ireland’s Appeal as a Cross-Border Fund Domicile

    Ireland has established itself as a prominent hub for global funds, attracting a substantial portion of the world’s investment activity. As a preferred destination for fund domiciliation and distribution, numerous international asset managers and investment firms continue to choose Ireland as their strategic base for managing and distributing funds to a global audience, contributing significantly…

  • Ireland’s Financial Services Sector Flourishes Amid Global Competition

    Ireland’s Financial Services Sector Flourishes Amid Global Competition

    In a rapidly evolving financial landscape, Ireland’s financial services sector has risen as a notable global contender, boasting a thriving ecosystem of around 9,000 financial services companies that employ over 100,000 people. With assets under administration exceeding USD 5 trillion, Ireland has solidified its position as the third-largest financial services hub on a global scale.…

  • Ireland’s Human Capital: Driving Multinational Growth and Indigenous Success

    Ireland’s Human Capital: Driving Multinational Growth and Indigenous Success

    Cpl: Ireland’s Biggest Name in Talent Ireland has enjoyed a great deal of economic success in recent decades, and its robust workforce has been one of the primary factors behind this continued growth. The young, highly educated English-speaking labor force continues to attract foreign investment to Ireland, including US multinationals such as Pfizer, Apple, Meta,…

  • A Thriving Oasis for US Foreign Direct Investment

    A Thriving Oasis for US Foreign Direct Investment

    Ireland stands tall as a beacon of strategic vision and adaptability, steadfastly retaining its allure for foreign direct investment (FDI). Amidst the complexities of economics and the twists of geopolitics, Ireland’s role as the cornerstone of transatlantic business cooperation remains resolute—an embodiment of the enduring vigor of Irish-American relations and the extraordinary influence of shared…

  • Enterprise Ireland: Empowering Innovation, Growth and Global Competitiveness

    Enterprise Ireland: Empowering Innovation, Growth and Global Competitiveness

    The Irish government’s trade and innovation agency, Enterprise Ireland, plays a pivotal role in shaping the economic landscape of the country and helps Irish businesses achieve global success. With a keen focus on supporting indigenous businesses and nurturing a thriving startup and R&D ecosystem, Enterprise Ireland is a driving force behind Irish companies conquering global…

  • The Emerald Legacy – the Convergence of Rich Irish History, Vibrant Culture and Global Markets

    The Emerald Legacy – the Convergence of Rich Irish History, Vibrant Culture and Global Markets

    How Berlin-based group Private Pier Industries is helping Ireland make waves in global consumer markets Akin to the role of a traditional Gaelic storyteller, also known as a seanchaí, Private Pier Industries (PPI) builds brands that can be appreciated worldwide and serve as a means of sharing Irish culture and stories with the rest of…

  • Efficiency and Innovation in Food Manufacturing: The Power of Automation

    Efficiency and Innovation in Food Manufacturing: The Power of Automation

    In the realm of food manufacturing, outdated handling systems create inefficiencies, higher operational costs, and increased carbon emissions. However, embracing automation and modernized systems ushers in a new era of efficiency, productivity and sustainability, enabling businesses to streamline their operations, reduce labor costs, and meet the growing demands of a rapidly evolving market. One company…

  • Innovative Dutch E-commerce Solutions

    Innovative Dutch E-commerce Solutions

    Dutch SME Salesupply is helping e-commerce clients launch into new frontiers  The Netherlands is home to many successful and innovative startups and SMEs – as the core of Dutch competitiveness is innovation, this should come as no surprise. The country has emerged as a world-class knowledge, software and technology hub. Dutch companies are continuing to…

  • Amsterdam: A Ideal Gateway into Europe

    Amsterdam: A Ideal Gateway into Europe

    A Conversation with: Corinne Schot, Managing Partner, Baker McKenzie Amsterdam Office How do you assess the competitiveness of the Netherlands as a business hub? The Netherlands is one of the most competitive economies in the world. We have been exceptionally inventive in fostering an attractive ecosystem. The Netherlands has world renowned transport and logistics infrastructure…