The Future of Finance

Impact investing, blockchain, fintech, and cryptocurrencies

The Swiss financial services sector continues to evolve as a new wave of financial institutions and trends are transforming the field. In addition to the adaptation of traditional Swiss financial services now ensuring transparency at the forefront, there has been a surge in socially responsible investing, blockchain technology, fintech, and cryptocurrencies, all of which are revolutionizing the field.

Although the absolute contribution of financial services in Switzerland has fallen over the last ten years in relation to the country’s GDP, the financial and banking sectors remain key elements of the Swiss economy. Switzerland has sustained its position as a world leader in wealth and asset management, and the sector plays a vital role in contributing to Switzerland’s international top competitiveness ranking, serving as a catalyst for both economic and sustainable development.

Investing for a better world

For centuries, socially conscious investors avoided investing in “sin industries,” but in the 1960s there was a shift to not only actively avoiding, but rather investing towards positive initiatives, such as civil rights and equality. Over the decades, there has been phenomenal growth in impact investing, including a 270 percent increase in ESG (environmental, social and governance) assets since 2012.

Impact investments in particular have rapidly grown and continue to attract investors opting for both solid financial returns and the promise for positive change with their investments going towards measurable impact for society and the environment. The Global Impact Investing Network estimates the current market to be worth USD 715 billion. These targeted investments have a massive impact on the globe, helping to tackle some of the world’s foremost challenges, such as climate change and poverty. The International Finance Corporation, a member of the World Bank Group, estimates this field has the potential to grow to USD 26 trillion. The Swiss Sustainable Finance Association stated that impact investing is worth nearly CHF 55 billion in Switzerland, which is quite small relative to the CHF 1.16 trillion Swiss market for sustainable finance, but likely to increase moving forward. 

“Switzerland remains the world’s largest financial center for cross-border private wealth management, and continues to evolve as trends are changing.”

Patrick Odier, Managing Partner of Lombard Odier Group

According to Patrick Odier, Managing Partner of Lombard Odier Group, one of the biggest players in the Swiss banking sector, “The Swiss live by several golden rules. One of them is not to spend more than you earn. This has ensured the nation developed a solid financial base to grow. Switzerland remains the world’s largest financial center for cross-border private wealth management, and continues to evolve as trends are changing. The power of investing and traditional charitable giving are strategically combined to achieve the highest impact possible. The lines between philanthropy and investing for impact are becoming increasingly blurred.”

Renaud de Planta, Senior Partner of Pictet Group, a Swiss multinational private bank and financial services company founded in Switzerland, and now one of the leading European independent wealth and asset managers, said, “The next generation of Swiss financial services will build on Switzerland’s existing strengths of financial solidity and services mindset. A rising number of young investors seek socially responsible investments, and they should trust Swiss providers who have a track record in creating new asset classes and pioneering complex products. The new generation of Swiss providers are building new products with sustainable and responsible investment strategies in fields including micro-financing and clean water.”

Demystifying blockchain, fintech and cryptocurrencies

Institutional and personal investors are seeking to diversify their portfolios not only through impact investing, but also revamp their portfolios and join the growing trend for blockchain technologies, fintech and cryptocurrencies. Switzerland is well-known as a vital hub for innovation in the financial services sector. Switzerland’s fintech sector is flourishing as transformative developments are on the rise from the emerging digitalization of banking and finance. The crypto and blockchain industries are Switzerland’s most developed fintech segments, and continue to develop new models, enhance efficiency, and in some categories, reposition traditional banking all together.

Päivi Rekonen, Chair of the Board of Directors, SEBA Bank
Päivi Rekonen, Chair of the Board of Directors, SEBA Bank

The Canton of Zug, nicknamed “Crypto Valley,” is a hotbed for cryptocurrencies and blockchain technologies. Zug has ambitions to become the global capital of cryptocurrencies and fintech, and establish itself as the world’s leading blockchain ecosystem. The Swiss fintech sector has several hundred companies, and a significant proportion of them are working within the field of Distributed Ledger Technology.

“Switzerland has positioned itself as a thought leader in the fields of digital assets and digital currencies.”

Päivi Rekonen, Chair of the Board of Directors, SEBA Bank

Päivi Rekonen, Chair of the Board of Directors of SEBA Bank stated, “Switzerland has positioned itself as a thought leader in the fields of digital assets and digital currencies. Switzerland’s regulatory framework is crypto friendly, and we have an excellent ecosystem for blockchain technologies to thrive, grow and take shape. Swiss companies utilize technology as an enabler for business transformation. In order to achieve transformation, it requires a certain skill set, competency, attitude, and strength. Switzerland has an exceptional talent pool well equipped with the skills necessary to innovative.”

Guido Bühler, CEO of SEBA Bank added, “A lot of innovation is driven out of Switzerland. On the digital currency side, this segment has been growing year-on-year by 350 percent. With regards to digital assets, Swiss Parliament approved new regulations for Blockchain and Distributed Ledger Technology, with the goal for the new legal framework to increase Switzerland’s reputation as a leading, innovative and sustainable location for fintech and blockchain companies. This will go into effect on February 1, 2021, and become fully implemented by August, 2021.”

Guido Bühler, CEO, SEBA Bank
Guido Bühler, CEO, SEBA Bank

SEBA Bank is a trailblazer in the field, and bridges the gap between old and new, merging the worlds of traditional banking with crypto banking. The entity is setting new standards for transparency, performance and safety. As a fully licensed and regulated Swiss bank, it provides secure and user-friendly methods for managing traditional assets and digital assets. It allows clients to secure, trade and manage cryptocurrencies, digital assets and conventional securities under the same roof. Their services include custody storage, trading and liquidity management, asset and wealth management, transaction banking, and tokenization. The company is redefining finance, and ensuring Switzerland maintains its footing as an innovative powerhouse. 

“Investors want to have someone they trust taking care of their assets. As a fully regulated bank, SEBA Bank is reliable and trustworthy. If there is a token issued by SEBA Bank, you know that this token is representing a real asset, such as real estate or gold, and the execution of that token is guaranteed,” stated Rekonen.

Bühler stated, “We are the first bank with such a comprehensive service range combining traditional, digital and crypto assets worldwide. SEBA Crypto Asset Select Index (SEBAX®), is our next generation index. It addresses common pitfalls of traditional market-weighted indices and improves diversification significantly by representing between five to eight main cryptocurrencies at once and balances them. Our index has beaten all of the main benchmarks. It was introduced on July 4, 2019, and we are incredibly proud of its performance thus far. Compared to competitors, SEBAX® has a fifty percent lower cost ratio. It is a smart and reliable gateway into the crypto market.” 

He continued, “In Switzerland, there is currently not a specific digital asset exchange, and this is something lagging. However, SEBA Bank’s tokenization platform can make liquidity available from its services and products until there is an exchange in Switzerland. We will launch the Swiss Franc Stablecoin, which is linked one-to-one to the Swiss franc. Currently, if you hold Swiss franc in a bank, you have to pay negative interest rates. SEBA Bank will offer an alternative. We will pay approximately half a percent in interest for our holders. We will be launching several new innovative tokens next year, watch this space! People across the world will soon start to realize that blockchain technologies allow for a new toolset, creating value for investors and those seeking liquidity.”

“Swiss Parliament approved new regulations for Blockchain and Distributed Ledger Technology, with the goal for the new legal framework to increase Switzerland’s reputation as a leading, innovative and sustainable location for fintech and blockchain companies.”

Guido Bühler, CEO, SEBA Bank

SEBA Bank has hit a frontier, and is closing the gap between the digital asset world and traditional banking. With growth plans, Rekonen and Bühler envision SEBA Bank becoming a global leader in integrated digital banking, and offering people across the world access to their financial instruments to improve daily lives, acting as an amplifier of wealth and knowledge. 

Rekonen mentioned, “At SEBA Bank, we have innovative ideas in the pipeline, and are gathering partners to further develop these initiatives, but it is also important to make sure the market is ready for these new ideas. As of now, the mass market isn’t quite there yet. However, we are working to demystify this and help society at large understand this new trend through SEBAversity, an integral part of SEBA Bank whose mission is to educate, increase awareness and understanding of the digital economy. With Switzerland’s historic financial services industry and innovative mindset, and the growth of digital assets and currencies, SEBA Bank is playing an important role in the middle of these two worlds.”

Bühler added, “We are funneling macroeconomic and social trends into products, with the end goal to make the world a better place.” SEBA Bank is well poised to capture more growth and enable individuals, companies and institutional clients to invest safely, keep, trade and borrow against digital and traditional assets.


More Articles

  • Egypt EU Trade relations improving

    Egypt EU Trade relations improving

    The European Union remains Egypt’s largest investors Three-quarters of foreign direct investment come from EU states, and trade represents a third of the country’s GDP. The has been constant EU assistance and partnership programs since 1998, which established stable relations between Egypt and the EU. The Association Agreement was the most effective agreement when it…

  • Interview: Mervat Sultan, Chairperson, Export Development Bank of Egypt (EBE)

    Interview: Mervat Sultan, Chairperson, Export Development Bank of Egypt (EBE)

    Export Development Bank of Egypt (EBE) was established for the purpose of boosting Egyptian exports. The Bank offers banking and financial services to encourage the export activities of the agricultural, industrial, commercial and services sectors. One of the main business lines and activities of the Bank is the Corporate Banking and Loan Syndication Activities.  How…

  • Interview: Ahmed Heikal, Managing Director, Qalaa Holdings

    Interview: Ahmed Heikal, Managing Director, Qalaa Holdings

    Qalaa Holdings is a leading private equity investment company in Egypt focusing in energy and infrastructure. Qalaa manages an investment portfolio consisting of 19 Opportunity-Specific Funds (OSFs). Its investments are distributed through 12 countries in the Middle Eastern and North African markets and span 14 industrial sectors. Qalaa Holdings is an African leader in energy and infrastructure.…

  • Interview: Mohammed Berro, Chief Executive Officer, Emirates NBD Egypt

    Interview: Mohammed Berro, Chief Executive Officer, Emirates NBD Egypt

    Emirates NBD Egypt is one of the largest banks operating in Egypt excels in premier banking and pioneers in digital banking. It is an essential stakeholder in financing mega infrastructure projects and development initiatives in Egypt. Emirates NBD Egypt is a wholly owned subsidiary of Emirates NBD Group, a leading banking group in the region.  …

  • United Nations Global Compact Profile

    United Nations Global Compact Profile

    Launched in 2000, the United Nations Global Compact (UNGC) is a global initiative that serves as a call to companies to align strategies and operations under the framework of the 10 UNGC Principles on Human Rights, Labor, Environment and Anti-corruption. Today with more than 9,500 business and 3,000 non-business organizations based in 160 countries and…

  • Interview: Lazar Petrović, CEO, Delta DMD

    Interview: Lazar Petrović, CEO, Delta DMD

    As a leading logistics distribution company, what key challenges need to be overcome in the region? Serbia is definitely a growing market and it is going to continue to be. I strongly believe that we are going to be a part of the European Union eventually. Especially for IT companies, Serbia is the best place…

  • Interview: Miroljub Jevtić, Director General, Infrastructure of Serbian Railway (IZS)

    Interview: Miroljub Jevtić, Director General, Infrastructure of Serbian Railway (IZS)

    How is Serbia’s railway transport segment evolving? Serbia’s railway infrastructure system in 2018 offers safe and reliable services. It is efficient and successfully caters to a growing segment. Overall, Serbia is investing nearly EUR 5 billion to improve the transport network. This can be seen very clearly within the railway sector. Serbia continues a series…

  • Interview: Violeta Šestic, Head of Local Economic Development Department, City of Šabac

    Interview: Violeta Šestic, Head of Local Economic Development Department, City of Šabac

    What makes Šabac a smart choice for investors? An interesting fact about the city of Šabac is that it was the first city in Serbia to meet the international standards ISO 9001:2000 which is a testament to our efficiency as an organization and our dedication to customer satisfaction.Besides, the City is a carrier of a…

  • Interview: Nemanja Aleksic, CEO and Managing Partner of the Aleksic and Associates Joint Law Office

    Interview: Nemanja Aleksic, CEO and Managing Partner of the Aleksic and Associates Joint Law Office

    How do you assess Serbia’s legal framework in 2018? The legal framework of Serbia in 2018 will be adapted to the process of accessing the European Union, with full commitment to the priority reforms necessary in this process. On April 29, 2008, Serbia signed the Stabilization and Association Agreement in Luxembourg, which, entered into force…

  • Interview: Zoran Blagojević, CEO,  Wiener Insurance Serbia

    Interview: Zoran Blagojević, CEO, Wiener Insurance Serbia

    How do you assess Serbia’s insurance sector? Western European markets average premiums around EUR 2 500 per capita, but in Serbia we are at EUR 100 per capita. These two figures show us a clear picture of the huge growth potential the insurance sector has within the Serbian market. There is a huge misunderstanding of…

  • Interview: Marija Labović, Acting Director, National Tourism Organisation of Serbia

    Interview: Marija Labović, Acting Director, National Tourism Organisation of Serbia

    How do you assess Serbia’s tourism industry? Demand is growing, and this is the trend for the last three years. In the last ten years we can see market change in favour of foreign visitors which are now making around 50% of total tourists. Three years ago domestic travellers started to travel again due to…

  • Interview: Radoš Gazdić, Acting Director General, Development Agency of Serbia (RAS)

    Interview: Radoš Gazdić, Acting Director General, Development Agency of Serbia (RAS)

    What are some of the key facts that all international investors should remember about Serbia? The key factor at this moment is the competitiveness of the labour force when comparing it to Europe. Serbia is increasingly becoming more attractive, first and foremost, because of the technical education of our labour force. It is one of…

  • Interview: Marko Čadež, President, Chamber of Commerce and Industry of Serbia (PKS)

    Interview: Marko Čadež, President, Chamber of Commerce and Industry of Serbia (PKS)

    What is the global perception of Serbia? Over the last five years investors saw straightforward and clear economic policies. This means fiscal consolidation, monetary stability and political stability. They have seen Serbia has a clear strategy. There is now a new perception on Serbia’s future. The perception is now quite good. Together with Montenegro, we…

  • Interview: Ingeborg Øfsthus, CEO, Telenor Serbia

    Interview: Ingeborg Øfsthus, CEO, Telenor Serbia

    How do you see Serbia’s telecommunication sector in 2018 and what key challenges do you foresee moving forward? The global telecommunications sector is going through a revolution, and that revolution is digitalization. The fact being the competition landscape is changing. It is hitting every single operator around the world in some way or form.  We are lucky…

  • Interview:  Zoran Petrović, CEO, Raiffeisen Bank Serbia

    Interview: Zoran Petrović, CEO, Raiffeisen Bank Serbia

    How do you assess Serbia’s economy? We expect Serbia’s economy in 2018 will be driven by a couple of factors. First of all, we believe it will be pushed by the consumptions of the citizens, the unemployment rate is going down, employment rate is going up, so we expect that also the banking sector continue…

  • Serbia: An impressive turnaround

    Serbia: An impressive turnaround

    Serbia aims to boost private sector-led growth through reforms. According to the estimates of the Statistical Office of the Republic of Serbia, the nations GDP in real terms increased by 1.9% in 2017. The International Monetary Fund estimates Serbia’s projected Real GDP growth for 2018 will reach 3.5%. Overview: Serbia has successfully stabilized its economic…

  • Serbia: Solid banks support growth

    Serbia: Solid banks support growth

    The sector is well-capitalized, liquid and harmonized with EU legislation Financial sector reforms have been pursued vigorously. Banks are on a sound footing and continue to support growth. The banking sector comprises over 90% of the total assets in the financial sector. Over the last several years significant restructuring has been undertaken to improve the…

  • Serbia: Tourism – Belgrade charm

    Serbia: Tourism – Belgrade charm

    Three million tourists visited Serbia in 2017 with MICE offering the largest opportunities.   Lacking a coastal line, Serbia has focused its touristic sector in the development of spas and ski resorts. They have been neglected for the past years, but thanks to recent private sector investors keen on developing their potential the sector is…

  • Serbia: Transport – Interconnecting Southeast Europe

    Serbia: Transport – Interconnecting Southeast Europe

    Mass investments aim to support and ease transit The sector is one of the fastest developing branches of the economy in Serbia. Value of ongoing projects in infrastructure is EUR 5 000 million. Needs for future transport plans is EUR 6 000 million. Serbia’s strategic location at the crossroads of European traffic Corridors offers great…

  • Country Profile: Serbia

    Country Profile: Serbia

    Regional integration – Western Balkan neighbors are increasing collaborations History: Serbia was shaped as a nation by the numerous external invasions it suffered; starting in the 4th century BC with the Celts overthrowing the Illyrians, the arrival of the Romans and the Slavs in the sixth century AD. A crucial event in AD 395 was when…

  • Serbia: Digitization – The ICT sector is growing faster than any other industry

    Serbia: Digitization – The ICT sector is growing faster than any other industry

    Serbia provides a cost-effective alternative to established markets for companies looking to outsource software engineering, offshore systems design and integration. Over 2 600 ICT companies operate in Serbia including a Microsoft development center. Serbs offer expertise, high-end IT development services and software development solutions in a highly completive global sector. Nearly 39 000 ICT professionals…

  • Serbia: The Balkan Industrial revolution

    Serbia: The Balkan Industrial revolution

    Serbia’s rich historical legacy lies in its strength as a regional manufacturing hub. This is furthermore supported by its extensive free trade agreements which allow duty-free exports to a market of more than 1 billion people. Some of these markets go much further than the European Union which is Serbia’s largest export market.  Serbia has…

  • Serbia: EU accession accelerating

    Serbia: EU accession accelerating

    Serbia is one of the most advanced countries in the process. Serbia is a small and open economy in South Eastern Europe. The nation’s development is considerably below the European average, while by growth it is one of the fastest developing countries in Europe. Growth potential in Serbia is tremendous in every segment of the economy.…

  • Interview: Zorana Ždrale Burlić, CEO, Delta Real Estate

    Interview: Zorana Ždrale Burlić, CEO, Delta Real Estate

    How do you assess Serbia’s real estate sector? We have definitely seen an increase in construction activity, the market is reviving, and we have seen increased demand for construction. We have seen a lot of investment activity. The market remains challenging in terms of a lot of issues surrounding real estate, not just bureaucracy but…