The Future of Finance

Impact investing, blockchain, fintech, and cryptocurrencies

The Swiss financial services sector continues to evolve as a new wave of financial institutions and trends are transforming the field. In addition to the adaptation of traditional Swiss financial services now ensuring transparency at the forefront, there has been a surge in socially responsible investing, blockchain technology, fintech, and cryptocurrencies, all of which are revolutionizing the field.

Although the absolute contribution of financial services in Switzerland has fallen over the last ten years in relation to the country’s GDP, the financial and banking sectors remain key elements of the Swiss economy. Switzerland has sustained its position as a world leader in wealth and asset management, and the sector plays a vital role in contributing to Switzerland’s international top competitiveness ranking, serving as a catalyst for both economic and sustainable development.

Investing for a better world

For centuries, socially conscious investors avoided investing in “sin industries,” but in the 1960s there was a shift to not only actively avoiding, but rather investing towards positive initiatives, such as civil rights and equality. Over the decades, there has been phenomenal growth in impact investing, including a 270 percent increase in ESG (environmental, social and governance) assets since 2012.

Impact investments in particular have rapidly grown and continue to attract investors opting for both solid financial returns and the promise for positive change with their investments going towards measurable impact for society and the environment. The Global Impact Investing Network estimates the current market to be worth USD 715 billion. These targeted investments have a massive impact on the globe, helping to tackle some of the world’s foremost challenges, such as climate change and poverty. The International Finance Corporation, a member of the World Bank Group, estimates this field has the potential to grow to USD 26 trillion. The Swiss Sustainable Finance Association stated that impact investing is worth nearly CHF 55 billion in Switzerland, which is quite small relative to the CHF 1.16 trillion Swiss market for sustainable finance, but likely to increase moving forward. 

“Switzerland remains the world’s largest financial center for cross-border private wealth management, and continues to evolve as trends are changing.”

Patrick Odier, Managing Partner of Lombard Odier Group

According to Patrick Odier, Managing Partner of Lombard Odier Group, one of the biggest players in the Swiss banking sector, “The Swiss live by several golden rules. One of them is not to spend more than you earn. This has ensured the nation developed a solid financial base to grow. Switzerland remains the world’s largest financial center for cross-border private wealth management, and continues to evolve as trends are changing. The power of investing and traditional charitable giving are strategically combined to achieve the highest impact possible. The lines between philanthropy and investing for impact are becoming increasingly blurred.”

Renaud de Planta, Senior Partner of Pictet Group, a Swiss multinational private bank and financial services company founded in Switzerland, and now one of the leading European independent wealth and asset managers, said, “The next generation of Swiss financial services will build on Switzerland’s existing strengths of financial solidity and services mindset. A rising number of young investors seek socially responsible investments, and they should trust Swiss providers who have a track record in creating new asset classes and pioneering complex products. The new generation of Swiss providers are building new products with sustainable and responsible investment strategies in fields including micro-financing and clean water.”

Demystifying blockchain, fintech and cryptocurrencies

Institutional and personal investors are seeking to diversify their portfolios not only through impact investing, but also revamp their portfolios and join the growing trend for blockchain technologies, fintech and cryptocurrencies. Switzerland is well-known as a vital hub for innovation in the financial services sector. Switzerland’s fintech sector is flourishing as transformative developments are on the rise from the emerging digitalization of banking and finance. The crypto and blockchain industries are Switzerland’s most developed fintech segments, and continue to develop new models, enhance efficiency, and in some categories, reposition traditional banking all together.

Päivi Rekonen, Chair of the Board of Directors, SEBA Bank
Päivi Rekonen, Chair of the Board of Directors, SEBA Bank

The Canton of Zug, nicknamed “Crypto Valley,” is a hotbed for cryptocurrencies and blockchain technologies. Zug has ambitions to become the global capital of cryptocurrencies and fintech, and establish itself as the world’s leading blockchain ecosystem. The Swiss fintech sector has several hundred companies, and a significant proportion of them are working within the field of Distributed Ledger Technology.

“Switzerland has positioned itself as a thought leader in the fields of digital assets and digital currencies.”

Päivi Rekonen, Chair of the Board of Directors, SEBA Bank

Päivi Rekonen, Chair of the Board of Directors of SEBA Bank stated, “Switzerland has positioned itself as a thought leader in the fields of digital assets and digital currencies. Switzerland’s regulatory framework is crypto friendly, and we have an excellent ecosystem for blockchain technologies to thrive, grow and take shape. Swiss companies utilize technology as an enabler for business transformation. In order to achieve transformation, it requires a certain skill set, competency, attitude, and strength. Switzerland has an exceptional talent pool well equipped with the skills necessary to innovative.”

Guido Bühler, CEO of SEBA Bank added, “A lot of innovation is driven out of Switzerland. On the digital currency side, this segment has been growing year-on-year by 350 percent. With regards to digital assets, Swiss Parliament approved new regulations for Blockchain and Distributed Ledger Technology, with the goal for the new legal framework to increase Switzerland’s reputation as a leading, innovative and sustainable location for fintech and blockchain companies. This will go into effect on February 1, 2021, and become fully implemented by August, 2021.”

Guido Bühler, CEO, SEBA Bank
Guido Bühler, CEO, SEBA Bank

SEBA Bank is a trailblazer in the field, and bridges the gap between old and new, merging the worlds of traditional banking with crypto banking. The entity is setting new standards for transparency, performance and safety. As a fully licensed and regulated Swiss bank, it provides secure and user-friendly methods for managing traditional assets and digital assets. It allows clients to secure, trade and manage cryptocurrencies, digital assets and conventional securities under the same roof. Their services include custody storage, trading and liquidity management, asset and wealth management, transaction banking, and tokenization. The company is redefining finance, and ensuring Switzerland maintains its footing as an innovative powerhouse. 

“Investors want to have someone they trust taking care of their assets. As a fully regulated bank, SEBA Bank is reliable and trustworthy. If there is a token issued by SEBA Bank, you know that this token is representing a real asset, such as real estate or gold, and the execution of that token is guaranteed,” stated Rekonen.

Bühler stated, “We are the first bank with such a comprehensive service range combining traditional, digital and crypto assets worldwide. SEBA Crypto Asset Select Index (SEBAX®), is our next generation index. It addresses common pitfalls of traditional market-weighted indices and improves diversification significantly by representing between five to eight main cryptocurrencies at once and balances them. Our index has beaten all of the main benchmarks. It was introduced on July 4, 2019, and we are incredibly proud of its performance thus far. Compared to competitors, SEBAX® has a fifty percent lower cost ratio. It is a smart and reliable gateway into the crypto market.” 

He continued, “In Switzerland, there is currently not a specific digital asset exchange, and this is something lagging. However, SEBA Bank’s tokenization platform can make liquidity available from its services and products until there is an exchange in Switzerland. We will launch the Swiss Franc Stablecoin, which is linked one-to-one to the Swiss franc. Currently, if you hold Swiss franc in a bank, you have to pay negative interest rates. SEBA Bank will offer an alternative. We will pay approximately half a percent in interest for our holders. We will be launching several new innovative tokens next year, watch this space! People across the world will soon start to realize that blockchain technologies allow for a new toolset, creating value for investors and those seeking liquidity.”

“Swiss Parliament approved new regulations for Blockchain and Distributed Ledger Technology, with the goal for the new legal framework to increase Switzerland’s reputation as a leading, innovative and sustainable location for fintech and blockchain companies.”

Guido Bühler, CEO, SEBA Bank

SEBA Bank has hit a frontier, and is closing the gap between the digital asset world and traditional banking. With growth plans, Rekonen and Bühler envision SEBA Bank becoming a global leader in integrated digital banking, and offering people across the world access to their financial instruments to improve daily lives, acting as an amplifier of wealth and knowledge. 

Rekonen mentioned, “At SEBA Bank, we have innovative ideas in the pipeline, and are gathering partners to further develop these initiatives, but it is also important to make sure the market is ready for these new ideas. As of now, the mass market isn’t quite there yet. However, we are working to demystify this and help society at large understand this new trend through SEBAversity, an integral part of SEBA Bank whose mission is to educate, increase awareness and understanding of the digital economy. With Switzerland’s historic financial services industry and innovative mindset, and the growth of digital assets and currencies, SEBA Bank is playing an important role in the middle of these two worlds.”

Bühler added, “We are funneling macroeconomic and social trends into products, with the end goal to make the world a better place.” SEBA Bank is well poised to capture more growth and enable individuals, companies and institutional clients to invest safely, keep, trade and borrow against digital and traditional assets.


More Articles

  • University of Cyprus: Dare to Choose Your Future! 

    University of Cyprus: Dare to Choose Your Future! 

    Based in Nicosia, the University of Cyprus (UCY) is a modern, diverse, and evolving student-centered institution established only three decades ago. Aspiring to function as a beacon of scientific thought, diversity, inclusiveness, equity, and creativity, UCY envisions its future as a leading institution in the greater Euro-Mediterranean area. Established in 1989, UCY has 8 faculties,…

  • The Cyprus Institute: A Key Player in Cypriot Research

    The Cyprus Institute: A Key Player in Cypriot Research

    Since 2007, researchers from The Cyprus Institute have made breakthroughs in science, technology and innovation Scientific research in Cyprus has grown by leaps and bounds over the past decade, thanks in large part to the nation’s research institutions and universities. One of Cyprus’s most respected research and educational institutions is the Cyprus Institute (CyI), a…

  • Inside Cyprus’s Booming Academia

    Inside Cyprus’s Booming Academia

    Why the region is experiencing unprecedented growth as a research and development hub The Republic of Cyprus may be one of the smallest countries in the European Union, but it has managed to excel in countless industries. Human capital is one of the most important pillars attracting foreign investors and making a country competitive. One…

  • How Cyprus Became a Major Shipping Hub 

    How Cyprus Became a Major Shipping Hub 

    Unique location, tonnage tax system are among critical factors powering the nation’s maritime sector The Republic of Cyprus is home to many major industries, but one of the nation’s most prominent trades is the maritime and shipping sector. Cyprus is regarded as one of the most dependable and competitive shipping centers in the world. Overcoming…

  • Legal Areas of Importance in Cyprus’s Future as an International Business Center 

    Legal Areas of Importance in Cyprus’s Future as an International Business Center 

    Ioannides Demetriou LLC chairman weighs in For many years Cyprus has established itself as an international business center from where foreign investors are conducting their business. The adoption of common law has been a major determinant to its success. Corporate and commercial law, with its flexibility and extensive case law, have facilitated a variety of…

  • A Stable Business Location in the Eastern Mediterranean 

    A Stable Business Location in the Eastern Mediterranean 

    Deloitte Cyprus CEO Discusses the Nation’s Economic Present and Future While investors benefit from Cyprus’s tax incentives, Deloitte Cyprus CEO Pieris Markou conveyed they are not the main reason Cyprus is on the business world’s radar. He noted that the country has much more to offer, including its highly stable legal framework based on English…

  • City of Dreams Mediterranean: Transforming Cypriot Tourism 

    City of Dreams Mediterranean: Transforming Cypriot Tourism 

    Soon to be Europe’s largest integrated resort, the world-class development is elevating the island’s offering as an all-season destination The Republic of Cyprus is well-known for being an attractive tourism destination, welcoming at least four million visitors each year. The island nation enjoys average temperatures of around 55 degrees Fahrenheit in winter and 93 degrees…

  • Supernova Consulting: Innovative Technology Solutions – Local Presence with Global Reach

    Supernova Consulting: Innovative Technology Solutions – Local Presence with Global Reach

    Q&A: Kyriacos D. Stylianides, Managing Director, Supernova Consulting SAP’s first gold partner in Cyprus, Supernova Consulting, is celebrating its 20th anniversary. As a global consulting, technology, and outsourcing organization with clients in over 30 countries, Supernova Consulting builds and delivers business and technology solutions. By advising businesses on how to implement globally competitive and innovative…

  • Donegal: Ireland’s DNA

    Donegal: Ireland’s DNA

    Home to some of Ireland’s most wild, rugged beauty, the region expands its attractiveness as a FDI hub Across the Northern Headlands and Atlantic Coast, County Donegal sits majestically as the gateway from the US to the island of Ireland. Ireland’s most northerly county has boosted the region’s domestic and international appeal as a destination…

  • Exploring Ireland’s Economic Growth and Potential

    Exploring Ireland’s Economic Growth and Potential

    How a stronger relationship with the USA is contributing to Ireland’s economic success The tradition of an agrarian economy is still apparent in Ireland. The iconic rolling hills are still lush and picturesque. Many of the streets still boast cobblestones and charming architecture straight from a storybook. However, there is a new energy in the…

  • Ireland: A Hub for Globalization

    Ireland: A Hub for Globalization

    Insights from Ibec CEO, Danny McCoy What are the biggest challenges Ireland faces today? Ireland’s rapid growth in both economy and population has created several challenges. In essence, we are a frontier resource-based economy, and the new resource is intangible assets. Ireland has grown very fast, and we are showing symptoms of something quite positive.…

  • Diversity in the Docklands

    Diversity in the Docklands

    By Arlene Harris Right from their creation in 1796, the Grand Canal Docks in Dublin have always been a hive of activity with cargo ships, laden with goods and livestock, jostling for space amongst sailing boats and fishing vessels as they ventured in and out of Ireland’s most important port.  Industry in the immediate area…

  • Ireland: The 9th largest investor in the USA

    Ireland: The 9th largest investor in the USA

    Irish companies employ nearly as many people in the USA, as American companies employ in Ireland Ireland is known for punching above its weight, and its contribution to the American economy is no exception. Irish entities have a vast footprint in the USA, with nearly 900 indigenous Irish companies working across all 50 states. These…

  • Louth County – the Heart of the Dublin-Belfast Economic Corridor

    Louth County – the Heart of the Dublin-Belfast Economic Corridor

    The Greater Dublin Area and the Belfast Metropolitan Area continue to grow as the main economic engines on the island of Ireland. In the middle of these two hotbeds lies County Louth, an emerging critical player in the island’s economy.  The Dublin-Belfast Economic Corridor is considered one of the most important economic regions for the…

  • Clinical Research: One of Ireland’s Most Promising Industries

    Clinical Research: One of Ireland’s Most Promising Industries

    Clinical research organization, ICON, exemplifies Ireland’s strength in supporting the global pharma, biotech, and medical device industries In recent years, Ireland has established itself as a world leader in a number of fields – and one of the most promising industries is the clinical research sector. Ireland’s strong academic infrastructure and its young, highly motivated…

  • Bimeda: A Global Leader in Animal Health

    Bimeda: A Global Leader in Animal Health

    Within the area of global animal health, Irish companies have a long history of excelling on the world stage, and perhaps none more so than Bimeda. Founded in Ireland in 1960 and still headquartered in Dublin, Bimeda has been anticipating the needs of the global animal health sector for over six decades. Bimeda’s veterinary pharmaceuticals…

  • Growing Ireland’s Life Sciences Ecosystem

    Growing Ireland’s Life Sciences Ecosystem

    Key factors drive the nation’s life sciences industry Ireland has been a hotspot for many industries in recent decades, but few are as promising as the life sciences sector. Since the 1960s, Ireland has been nurturing this sector’s ecosystem, which has grown into a major global player in the field. In Ireland, the life sciences…

  • Atlantia Food Clinical Trials, A Successful UCC Spin-out

    Atlantia Food Clinical Trials, A Successful UCC Spin-out

    Ireland’s world-renowned research centers link scientific endeavors with commercial ones. The ongoing integration of the pharmaceutical and food industries has inspired a new generation of driven Irish entrepreneurs. For example, within University College Cork’s microbiome research ecosystem, a team of researchers founded Atlantia Food Clinical Trials. Since the company’s foundation, it has quickly become a…

  • A Growing Multinational Construction Consulting Leader

    A Growing Multinational Construction Consulting Leader

    Irish companies solidify the nation’s status as a major player in niche construction When people think about world leaders in the construction industry, Ireland may not be the first country that comes to mind. However, that could soon change – this nation has become a major player in specialized construction. One example is Linesight, a…

  • Professionally Managed Homes for Ireland’s Growing Population

    Professionally Managed Homes for Ireland’s Growing Population

    As Dublin faces a housing shortage, Irish Residential Properties REIT Plc (“IRES”), continues to deliver quality accommodation for residents of one of Europe’s most vibrant and youngest cities According to Margaret Sweeney, CEO of IRES, Ireland’s largest private landlord with a portfolio of almost 4,000 properties, “Ireland will continue to be a gateway into the…

  • Irish Expertise Drives the Global Data Center Industry

    Irish Expertise Drives the Global Data Center Industry

    Based in Ireland’s third-largest city since 1964, Kirby Group Engineering is now a leading name in data centers Europe has rapidly established itself as a market leader in the data center industry, and Ireland is playing a crucial role in making this rise possible. Last year, the Irish data center market was expected to be…

  • Dornan Engineering: Celebrating the Past, Looking Towards the Future

    Dornan Engineering: Celebrating the Past, Looking Towards the Future

    Experienced engineering company takes Irish engineering continent-wide Dornan Engineering, which celebrates its 55th anniversary in 2021, has long been a part of Ireland’s engineering industry. Over the past 10 years, the Cork-based company has spread its wings by working on projects for multinational companies across Europe. Micheál O’Connor, Dornan’s Managing Director, said, “Ireland’s engineering skill…

  • The Innovative Company Supporting Multinationals Behind the Scenes

    The Innovative Company Supporting Multinationals Behind the Scenes

    Deveire, an Irish IT business supporting multinational companies, is preparing to bring its insurance portal product to the USA Deveire Founder and CEO, Ollie Cahill, creatively blended the abbreviation for “development” with the Irish word for Ireland, “Eire,” to form the name of his company – Deveire. The  Limerick-based information technology company has supported world-leading…

  • Limerick: A Hotspot for Irish Innovation

    Limerick: A Hotspot for Irish Innovation

    Ireland’s third-largest city continues to boost its appeal through its “Limerick 2030” strategy The city of Limerick has a reputation of being Ireland’s innovation capital – a reputation that will not be changing any time soon. Chief Executive of Limerick City and County Council, Dr. Pat Daly, and other local private sector executives spoke about…