Developing a Holistic Approach to Healthcare Through Oral Care

In the 18th century, before modern dentistry, the population relied on a local blacksmith or barber for teeth extraction. Since then, the field drastically evolved, and in no small part thanks to Zurich University, which was the first state institution in the world to offer a doctoral degree in dental medicine. Switzerland continues to contribute to advancing global medicine in the 21st century, and Swiss healthcare providers offer remarkably insightful solutions.

As our understanding of the field increases, the debate over the role of oral health in healthcare is growing in parallel. The dental profession has evolved independently from the rest of the medical system, and conflicts of interest abound. The industry revolves around expensive treatments alleviating pain or restoring crooked, yellow teeth. Therefore, dental care is often perceived by society as a luxury associated with beauty more than basic healthcare.

While tooth decay naturally occurs as we age, society deeply judges teeth aesthetics and stigmatizes those with dental problems. Sociologists have long studied the social implications and economic effects of poor oral health. They find tooth decay has profound consequences for how an individual is perceived. Studies show that hiring managers associate individuals suffering from dental problems with low socioeconomic status and lower intelligence. It has a direct long-term impact on careers and remuneration.

Beyond aesthetics, mouth and teeth maintenance play an essential role in human health. Oral complications cascade into a range of health problems. Periodontal disease can lead to cancer or cardiovascular diseases, amongst other complications. There is a causal explanation of how oral health issues lead to other illnesses. When minor wounds cause gingival bleeding in the mouth, bacteria originating from oral infections enter the bloodstream and are transported to the brain, heart, lungs, and other organs, leading to severe repercussions.

Ueli Breitschmid, CEO of Swiss dental company Curaden, is a passionate supporter of prophylaxis and supports preemptive action to prevent disease. He has long advocated that basic preventive care can resolve most problems before they start.

Ueli Breitschmid, CEO, Curaden
Ueli Breitschmid, CEO, Curaden

“Simple prophylaxis measures in oral care designed to preserve oral health, such as effective non-traumatic brushing of critical areas, also prevent the spread of disease. While being affordable, easily accessible, and effective, preventive measures can have an outsized impact on national healthcare spending. They reduce sickness and long term non-communicable diseases (NCDs). Such basic disease-preventing care can even lower federal healthcare costs by 30 percent in the long run,” stated Breitschmid.

Breitschmid has been on a mission to improve well-being through the family-owned company his father founded in 1954. Curaden is a fast-growing dental health company, which under the brand Curaprox, develops oral care products and services to improve lifelong oral health.

Ueli Breitschmid highlighted how, “Better hygiene, education, and simple follow-up care is all that is needed to avoid expensive procedures like periodontal treatments later in life, which even require long-term lifetime aftercare. People often underestimate the importance of cleaning hard-to-access interdental spaces, and neglecting vulnerable parts of the mouth, which leads to non-dental health issues. Changing one’s oral hygiene routine can reduce illnesses, including some related to nutrition. The future of healthcare is in prevention, and Curaden is becoming a major player of preventive thinking in the medical community, and an active partner for consumers. The ambition is to empower consumers through a range of preventive care products and support dental professionals in establishing ways to ensure that the prophylaxis services they offer are profitable and effective.”

A simple yet effective dental prophylaxis tool manufactured in Switzerland by Curaden and exported globally is its range of colorful manual toothbrushes. They have become an unmistakable Swiss design icon. The timeless classic design incorporates a tremendous number of modern bristles made of ultra-thin filaments with soft rounded ends that prevent common brushing damage.

A more contemporary approach is the electric toothbrush, which was invented in Switzerland. Modern electric toothbrushes are effective at removing plaque through vibration and oscillation. The newest developments in this field are ultrasonic toothbrushes, which create micro-bubbles that gently remove bacteria biofilm through sonic vibrations. Curaden recommends their Hydroponic electric toothbrush to people with periodontal disease, bacterial plaque, or a history of dental decay.

“Switzerland can continuously innovate thanks to an impressive ecosystem that encourages knowledge transfer between academia and the private sector.”

Christine Breitschmid, Sales Manager, Curaprox Switzerland
Christine Breitschmid, Sales Manager, Curaprox Switzerland

According to Christine Breitschmid, Sales Manager Curaprox Switzerland, “Switzerland can continuously innovate thanks to an impressive ecosystem that encourages knowledge transfer between academia and the private sector. In addition, the national apprenticeship arrangement benefits the ecosystem tremendously by instilling practical knowledge that enables future generations to succeed. When it comes to Curaden, we proudly mentor several apprentices and try to contribute to Switzerland’s innovative ecosystem. While the Pentagon’s state-of-the-art hypersonic missile technology is more advanced than our Hydrosonic toothbrush, Curaden strives for Switzerland to bring new levels of know-how to oral health.”

  • Utrecht Region

    Utrecht Region

    The home of innovative and ambitious companies The Netherlands’ smallest province packs a big punch and is an excellent gateway into Europe for American companies. The province of Utrecht’s eponymous capital city, Utrecht, is home to the largest train station in the Netherlands and is the country’s most important rail hub. It lies less than…

  • Spotlight on The Netherlands

    Spotlight on The Netherlands

    Inside a Global Economic Force Despite its small physical footprint, the Netherlands is home to the world’s 15th-largest economy The Netherlands is closely associated with tulips and windmills, but this nation also has a great deal to offer in terms of scientific research and economic development. Perhaps the most prominent examples of Dutch innovation in…

  • The TU/e Spin-offs Funded by Bill Gates Seeking to Change the Energy World

    The TU/e Spin-offs Funded by Bill Gates Seeking to Change the Energy World

    Cutting-edge research at Eindhoven University of Technology (TU/e) has sprouted several start-up companies in recent years. Amongst them are RIFT and Cellcius, who have just been awarded funding and resources by Breakthrough Energy, a private investment coalition founded by Bill Gates.  RIFT and Cellcius are the first companies from the Netherlands to receive support from…

  • At Eindhoven’s “Brainport,” Big Ideas Are Ready for Takeoff

    At Eindhoven’s “Brainport,” Big Ideas Are Ready for Takeoff

    Since 1956, the Eindhoven University of Technology has driven innovation big time Over the past decade, Dutch universities have attracted billions in research funding, establishing the Netherlands as a key player in global research in the process. Thanks to the efforts of institutions like the Eindhoven University of Technology (TU/e), this trend shows no signs…

  • Why Multinationals Are Looking Beyond Holland

    Why Multinationals Are Looking Beyond Holland

    The Netherlands’ most famous provinces are getting crowded—but in the eastern part of the country, opportunities are abound Thanks to its solid legal system, attractive tax regime, EU membership, and multilingual labor force, the Netherlands has traditionally been an attractive business hub. But this success has come at a cost. These days, the provinces of…

  • Exploring Cyprus’s Economic Growth and Potential 

    Exploring Cyprus’s Economic Growth and Potential 

    Why Cyprus is becoming a regional hub for professional services, finance, shipping, tourism, innovation, research and development, and other industries Cyprus is making strides towards becoming one of the European Union’s top niche hubs for tech, finance, and other industries. The nation’s economic growth has been bolstered by its location in the eastern Mediterranean Sea,…

  • An Emerging Regional Telecommunications and Connectivity Hub 

    An Emerging Regional Telecommunications and Connectivity Hub 

    Cyta plays a vital role in the nation’s digital transformation Cyprus is currently working to modernize and strengthen its economy. One entity set to play a pivotal role in making these plans a reality is Cyta, the nation’s largest telecommunications provider, which has been active on the island since 1961. Today, CEO Andreas Neocleous says,…

  • An Ideal Location for Headquartering, High-Tech Operations, Investment Funds, and Filming 

    An Ideal Location for Headquartering, High-Tech Operations, Investment Funds, and Filming 

    Aspen Trust Group: Global Financial Architects Providing a Stepping Stone into Europe and the Middle East Deceptively small and seemingly insubstantial, Cyprus is slowly rising to become a global player in the film industry, high-tech sector, regional headquartering, and hub for IP holdings and investment funds. Being at the nexus of three continents, Europe, Asia…

  • International Ties: The Key to Cyprus’s Economic Future 

    International Ties: The Key to Cyprus’s Economic Future 

    Phoebus, Christos Clerides & Associates co-founder discusses current issues, future growth Since 1950, Cyprus-based legal firm Phoebus, Christos Clerides & Associates has advocated for increased economic, social, and political ties between Cyprus and the USA. The firm works closely with legal firms based in New York and has a great deal of experience helping American…

  • How Cyprus Is Adapting to Instability at Home and Abroad 

    How Cyprus Is Adapting to Instability at Home and Abroad 

    Cyprus’s justice system reforms, anti-corruption measures could encourage future investment from Western companies As Western investment in Cyprus grows, several USA-based businesses, law firms, individuals, and funds have chosen Cypriot law firms to represent their interests in this part of the world. Dr Nicolas Kyriakides, a partner with Harris Kyriakides, a leading law firm established…

  • Cyprus Gets Ready For Its Next Act 

    Cyprus Gets Ready For Its Next Act 

    According to managing partner of local legal firm, the nation has what it takes to become an economic powerhouse Between the COVID-19 pandemic, a banking crisis, and the war between Russia and Ukraine, Cyprus has dealt with some notable challenges in the past few years. However, managing partner of G. Leontiou LLC, Gregoris Leontiou said…

  • Inside Cyprus’s Real Estate Industry 

    Inside Cyprus’s Real Estate Industry 

    Real estate remains one of Cyprus’s most successful sectors despite the effects of COVID-19, policy changes Cyprus’s economy is booming right now, and a variety of different industries are on the rise in the island nation. Meanwhile, the country’s warm weather and welcoming population have made it attractive to digital nomads, entrepreneurs, businesses seeking company…

  • A Boutique Professional Services Firm in Nicosia Offering World Class Practical Solutions to the Corporate World 

    A Boutique Professional Services Firm in Nicosia Offering World Class Practical Solutions to the Corporate World 

    Q&A: Petros Theodotou, Founder and CEO, ServPRO Accountants & Consultants How do you assess Cyprus’s business ecosystem? Cyprus’s small economic size has been an asset for the nation. We remain flexible, and policymakers have enough room to take swift action when necessary to ensure the economy can adapt to an ever-changing and complex global ecosystem.…

  • University of Cyprus: Dare to Choose Your Future! 

    University of Cyprus: Dare to Choose Your Future! 

    Based in Nicosia, the University of Cyprus (UCY) is a modern, diverse, and evolving student-centered institution established only three decades ago. Aspiring to function as a beacon of scientific thought, diversity, inclusiveness, equity, and creativity, UCY envisions its future as a leading institution in the greater Euro-Mediterranean area. Established in 1989, UCY has 8 faculties,…

  • The Cyprus Institute: A Key Player in Cypriot Research

    The Cyprus Institute: A Key Player in Cypriot Research

    Since 2007, researchers from The Cyprus Institute have made breakthroughs in science, technology and innovation Scientific research in Cyprus has grown by leaps and bounds over the past decade, thanks in large part to the nation’s research institutions and universities. One of Cyprus’s most respected research and educational institutions is the Cyprus Institute (CyI), a…

  • Inside Cyprus’s Booming Academia

    Inside Cyprus’s Booming Academia

    Why the region is experiencing unprecedented growth as a research and development hub The Republic of Cyprus may be one of the smallest countries in the European Union, but it has managed to excel in countless industries. Human capital is one of the most important pillars attracting foreign investors and making a country competitive. One…

  • How Cyprus Became a Major Shipping Hub 

    How Cyprus Became a Major Shipping Hub 

    Unique location, tonnage tax system are among critical factors powering the nation’s maritime sector The Republic of Cyprus is home to many major industries, but one of the nation’s most prominent trades is the maritime and shipping sector. Cyprus is regarded as one of the most dependable and competitive shipping centers in the world. Overcoming…

  • Legal Areas of Importance in Cyprus’s Future as an International Business Center 

    Legal Areas of Importance in Cyprus’s Future as an International Business Center 

    Ioannides Demetriou LLC chairman weighs in For many years Cyprus has established itself as an international business center from where foreign investors are conducting their business. The adoption of common law has been a major determinant to its success. Corporate and commercial law, with its flexibility and extensive case law, have facilitated a variety of…

  • A Stable Business Location in the Eastern Mediterranean 

    A Stable Business Location in the Eastern Mediterranean 

    Deloitte Cyprus CEO Discusses the Nation’s Economic Present and Future While investors benefit from Cyprus’s tax incentives, Deloitte Cyprus CEO Pieris Markou conveyed they are not the main reason Cyprus is on the business world’s radar. He noted that the country has much more to offer, including its highly stable legal framework based on English…

  • City of Dreams Mediterranean: Transforming Cypriot Tourism 

    City of Dreams Mediterranean: Transforming Cypriot Tourism 

    Soon to be Europe’s largest integrated resort, the world-class development is elevating the island’s offering as an all-season destination The Republic of Cyprus is well-known for being an attractive tourism destination, welcoming at least four million visitors each year. The island nation enjoys average temperatures of around 55 degrees Fahrenheit in winter and 93 degrees…

  • Supernova Consulting: Innovative Technology Solutions – Local Presence with Global Reach

    Supernova Consulting: Innovative Technology Solutions – Local Presence with Global Reach

    Q&A: Kyriacos D. Stylianides, Managing Director, Supernova Consulting SAP’s first gold partner in Cyprus, Supernova Consulting, is celebrating its 20th anniversary. As a global consulting, technology, and outsourcing organization with clients in over 30 countries, Supernova Consulting builds and delivers business and technology solutions. By advising businesses on how to implement globally competitive and innovative…

  • Donegal: Ireland’s DNA

    Donegal: Ireland’s DNA

    Home to some of Ireland’s most wild, rugged beauty, the region expands its attractiveness as a FDI hub Across the Northern Headlands and Atlantic Coast, County Donegal sits majestically as the gateway from the US to the island of Ireland. Ireland’s most northerly county has boosted the region’s domestic and international appeal as a destination…

  • Exploring Ireland’s Economic Growth and Potential

    Exploring Ireland’s Economic Growth and Potential

    How a stronger relationship with the USA is contributing to Ireland’s economic success The tradition of an agrarian economy is still apparent in Ireland. The iconic rolling hills are still lush and picturesque. Many of the streets still boast cobblestones and charming architecture straight from a storybook. However, there is a new energy in the…

  • Ireland: A Hub for Globalization

    Ireland: A Hub for Globalization

    Insights from Ibec CEO, Danny McCoy What are the biggest challenges Ireland faces today? Ireland’s rapid growth in both economy and population has created several challenges. In essence, we are a frontier resource-based economy, and the new resource is intangible assets. Ireland has grown very fast, and we are showing symptoms of something quite positive.…